research paper

Saurashtra University
Re – Accredited Grade ‘B’ by NAAC
(CGPA 2.93)

Vaishnani Haresh B., 2011, Effects of Sales Promotions on Consumer
Preferences and Brand Equity Perception: with specific reference to FMCG
Products, thesis PhD, Saurashtra University

http://etheses.saurashtrauniversity.edu/id/eprint/63
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A Study On
“Effects of Sales Promotions on Consumer Preferences and
Brand Equity Perception”
(With specific reference to FMCG Products)
Thesis
Submitted in partial fulfillment of the requirements for the
Degree of Doctor of Philosophy to Saurashtra University

Under the Guidance of
Dr. Sanjay J. Bhayani
Associate Professor, Department of Business Management
Saurashtra University
Rajkot – 360 005
By
Haresh B. Vaishnani
Assistant Professor, Department of Business Management
Saurashtra University
Rajkot – 360 005

February 2011.
~I~

Declaration

I declare that the conceptual framework of the thesis has been developed based on the detailed and through literature Review as shown in the bibliography section. I have quoted several statistics, notes, opinions, and other information directly from the various books, journals, periodicals, and other reference materials with clear mention of the source of the information in the footnote

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