research paper
Managing Change Part III
Team B
MGT/426
April 02, 2014
Managing Change Part III McDonald’s has continued to make progress in making a healthier fast food restaurant chain, that brands itself as a restaurant, which makes healthy food a significant part of their value proposition. McDonald’s has developed plans to make major changes in the marketing of its menu, by increasing the accessibility of healthier food options. This is done to provide consumers with a variety of options to make a knowledgeable decision. Other changes McDonalds will make, is the promotion and advertising of happy meals. McDonald’s will begin marketing and promoting only milk, water, and juice as a beverage in Happy Meals. In addition to provided substitution for sodas in happy meals, McDonald’s also plans to change their package design to create enthusiasm for vegetable, fruit, low/reduced-fat dairy, or water for kids.
With all the changes McDonald’s has plan to implement in regard to their menu options, a plan has to be put into place to manage the change. One may I ask, how can you manage change? One way change can be managed is by using a change model. In this paper, team b will identify the change models and apply the appropriate change model to McDonald’s plan to providing healthier food options. Also, develop a communication plan specifically for McDonald’s menu option change.
Nadler and Tushman Congruence Model Some changes are stimulated from external changes such as economic, cultural, political, and technological. Different types of organizational model changes come into play, and the business or organization management will have to find what model will best fit their needs. The congruence change model was developed by David Nadler and M. L. Tushman in the early 1980’s this model is based on four key components. Those four key components are tasks, people, culture, and structure. This model is easy to understand, and implement by taking a look at the
Team B
MGT/426
April 02, 2014
Managing Change Part III McDonald’s has continued to make progress in making a healthier fast food restaurant chain, that brands itself as a restaurant, which makes healthy food a significant part of their value proposition. McDonald’s has developed plans to make major changes in the marketing of its menu, by increasing the accessibility of healthier food options. This is done to provide consumers with a variety of options to make a knowledgeable decision. Other changes McDonalds will make, is the promotion and advertising of happy meals. McDonald’s will begin marketing and promoting only milk, water, and juice as a beverage in Happy Meals. In addition to provided substitution for sodas in happy meals, McDonald’s also plans to change their package design to create enthusiasm for vegetable, fruit, low/reduced-fat dairy, or water for kids.
With all the changes McDonald’s has plan to implement in regard to their menu options, a plan has to be put into place to manage the change. One may I ask, how can you manage change? One way change can be managed is by using a change model. In this paper, team b will identify the change models and apply the appropriate change model to McDonald’s plan to providing healthier food options. Also, develop a communication plan specifically for McDonald’s menu option change.
Nadler and Tushman Congruence Model Some changes are stimulated from external changes such as economic, cultural, political, and technological. Different types of organizational model changes come into play, and the business or organization management will have to find what model will best fit their needs. The congruence change model was developed by David Nadler and M. L. Tushman in the early 1980’s this model is based on four key components. Those four key components are tasks, people, culture, and structure. This model is easy to understand, and implement by taking a look at the
References: Akin, G., Dunford, R., & Palmer, I. (2006). Managing Organizational change (Rev ed.). Newark, NJ: The McGraw-Hill Companies. Linton, I. (2014, March). How to Develop a comprehensive communication plan. Retrieved from http://www.smallbusiness.chron Strong Values and Change Lewin’s Change Management Model (2014). Retrieved from http://www.mindtools.com/pages/article/newPPM_94.htm How to Change with the congruence Management Model. (2014). Retrieved from http://smallbusiness.chron.com/change-congruence-management-model-33555.html The Congruence Model. (2014). Retrieved from h MindTools. (1996-2014). Retrieved from http://www.mindtools.com/pages/article/newPPM_94.htm