Research paper in Mcdonald's Philippines
I. Executive Summary
II. Situation Analysis
1. Product Offering
2. Market Analysis
a. Vision, Mission and Values
b. Target Market
c. Market Size
d. Market Trends
e. Market Growth Rate
f. Competition
g. SWOT Analysis
h. PEST Analysis
i. Market Profitability
j. Industry Cost Structure
k. Distribution Channels
l. Key Success Factors
m. Marketing Mix Strategy (4p’s)
III. Business Strategy
IV. Industrial Analysis
a. Threats of New Entrants
b. Bargaining Power of Buyers
c. Bargaining Power of Suppliers
d. Rivalry
e. Substitutes
V. Customer Analysis
VI. Competitor Analysis
I. Executive Summary
Company
McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. McDonald’s in the Philippines is owned by Filipino entrepreneur George Yang brought the brand to the country in 1981 after several attempts. In the first few attempts, Yang was turned down by the heads of McDonald’s in the US saying that the Philippines was in the radar (for expansion) but was not yet a priority.
Challenge
Accurate and timely demographic data is difficult to obtain in western economies; the ability to collect this precise data is even further strained when the survey is of a developing country. With a land area of 300,000 km2 spread over 7000 islands and a domestic population of nearly 100 million people, timely and accurate demographic data requires in-depth, thorough, but quick market surveying. McDonald’s Philippines has been operating in an incredibly competitive market for over 25 years. Domestic
II. Situation Analysis
1. Product Offering
2. Market Analysis
a. Vision, Mission and Values
b. Target Market
c. Market Size
d. Market Trends
e. Market Growth Rate
f. Competition
g. SWOT Analysis
h. PEST Analysis
i. Market Profitability
j. Industry Cost Structure
k. Distribution Channels
l. Key Success Factors
m. Marketing Mix Strategy (4p’s)
III. Business Strategy
IV. Industrial Analysis
a. Threats of New Entrants
b. Bargaining Power of Buyers
c. Bargaining Power of Suppliers
d. Rivalry
e. Substitutes
V. Customer Analysis
VI. Competitor Analysis
I. Executive Summary
Company
McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. McDonald’s in the Philippines is owned by Filipino entrepreneur George Yang brought the brand to the country in 1981 after several attempts. In the first few attempts, Yang was turned down by the heads of McDonald’s in the US saying that the Philippines was in the radar (for expansion) but was not yet a priority.
Challenge
Accurate and timely demographic data is difficult to obtain in western economies; the ability to collect this precise data is even further strained when the survey is of a developing country. With a land area of 300,000 km2 spread over 7000 islands and a domestic population of nearly 100 million people, timely and accurate demographic data requires in-depth, thorough, but quick market surveying. McDonald’s Philippines has been operating in an incredibly competitive market for over 25 years. Domestic