Research Paper Mexican Telenovela

Although the Mexican telenovela generates millions of dollars for networks in Miami, Florida, such as Univison and Telemundo, current communication research has overlooked the importance of understanding the Mexican telenovela’s effects on acculturation in the South Florida region (Correa, 2010; Johnson, 1996). More specifically, the role the Mexican telenovela plays in the acculturation of its largest target audience––Hispanic women. Mexican telenovelas are produced primarily in Spanish-speaking countries and are usually shown during prime time (Brown, 1992; Johnson, 1996). The Mexican telenovela runs for a predetermined duration and is usually shown five or six days a week and run for an average of 120 episodes (Brown, 1992; Johnson, 1996).
The medium has been used repeatedly by authorities to transmit sociocultural messages, by incorporating them into storylines