Research Paper on Pepsi vs Coke
INTRODUCTION
In today’s era there is lots of competition in market because of which a clear differentiation is required to place your product in the market. Here marketing communication comes in a picture which enables the marketer to promote their product in a much better way.
Marketing communications is nothing but the science and art of communicating information that the company wants to tell to the public. The information could be related to the marketing of a product, talk about a new product launch or community initiatives taken by the company. The whole exercise is called a science and an art because though there are set rules and patterns to the manner in which communication should be drafted, the ability to communicate effectively is an art that only some can master. Even as just communicating may seem an easy task since that is what we do every day in our normal lives, there is a science behind what to communicate to whom and in what tone and manner. The process becomes more complex when the market to which one is communicating is an evolved market. let us take the example of the promotional emails that we receive almost every day. Any person who has some technology background will tell you that the communication is filled with embedded action scripts, flash, cookies and a lot of technological techniques to decipher your movement through the Internet. These are the best practices that are being used in marketing communications today.
Now, let us talk about the products of PepsiCo:
The major brand categories owned by PepsiCo, Inc. include Pepsi, Frito-Lay, Gatorade, Quaker Oats and Tropicana. Each of these has numerous other product offerings in their respective categories, both U.S. and internationally
1. Pepsi
2. Diet Pepsi
3. Caffeine-Free Pepsi
4. Caffeine-Free Diet Pepsi
5. Pepsi Wild Cherry
6. Diet Pepsi Wild Cherry
7. Diet Pepsi Vanilla
8. Pepsi ONE
LITRATURE REVIEW:
• According to kabir c. sen (june,1997) Unlike
In today’s era there is lots of competition in market because of which a clear differentiation is required to place your product in the market. Here marketing communication comes in a picture which enables the marketer to promote their product in a much better way.
Marketing communications is nothing but the science and art of communicating information that the company wants to tell to the public. The information could be related to the marketing of a product, talk about a new product launch or community initiatives taken by the company. The whole exercise is called a science and an art because though there are set rules and patterns to the manner in which communication should be drafted, the ability to communicate effectively is an art that only some can master. Even as just communicating may seem an easy task since that is what we do every day in our normal lives, there is a science behind what to communicate to whom and in what tone and manner. The process becomes more complex when the market to which one is communicating is an evolved market. let us take the example of the promotional emails that we receive almost every day. Any person who has some technology background will tell you that the communication is filled with embedded action scripts, flash, cookies and a lot of technological techniques to decipher your movement through the Internet. These are the best practices that are being used in marketing communications today.
Now, let us talk about the products of PepsiCo:
The major brand categories owned by PepsiCo, Inc. include Pepsi, Frito-Lay, Gatorade, Quaker Oats and Tropicana. Each of these has numerous other product offerings in their respective categories, both U.S. and internationally
1. Pepsi
2. Diet Pepsi
3. Caffeine-Free Pepsi
4. Caffeine-Free Diet Pepsi
5. Pepsi Wild Cherry
6. Diet Pepsi Wild Cherry
7. Diet Pepsi Vanilla
8. Pepsi ONE
LITRATURE REVIEW:
• According to kabir c. sen (june,1997) Unlike