Research Paper On Scotland

Business Practices
Portfolio
Intermediate 2

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Amenities, Attractions and Access
Following the presentation from your lecturer and the group activity, please write a description in your own words of what is meant by access, amenity and attraction. You should give one example for each from the Edinburgh and Lothians area and one from further afield.
Access- sinonims are entrance, entry, admission; something that provides access to get in or get out. Can be something you know such as number or PIN,something you have such as an access badge. Eg the admission to
Amenity- facility; The quality of being pleasant and friendly or attractive. It can be hotel amenities, apartment amenities, gym
Visits Scotland objective is help to develop the tourism in Scotland by giving the best that Scotland have.
Visitscotland provide business support and can assist in promotion and marketing of your business. Describe below the different campaigns that Visitscotland carry out and how they can assist your business.

Visit Scotland use sales promotion, advertising and public relations to promote our business. Visit Scotland incorporate this promotions in the cinema, TV advertising, press, radio, direct mail and others to help the business to increase demand, to differentiate a product and to present information to consumers as well as others.

Promotion
Write 200-300 words outlining what promotion means, why businesses use it and what different methods can be used.
Promotion is one of the market mix elements. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate
The role of Historic Scotland was created in 1991. It’s an agency of the Scottish Government. * The head of this agency is the Chief Executive who is the responsible to Scottish Minister. * Historic Scotland embraces all aspects of the cultural heritage. As result of that they responsible for the enjoyment, promoting, understanding and the safeguarding the nation’s historic environment. * * 2. Historic Scotland created the Sustainable Procurement Action Plan to help the agency achieve its objective. * Historic Scotland wants to work with the Scottish Government to produce a “Delivery Plan” to provide an effective sustainable procurement. * 3. Historic Scotland is responsible for maintain and running over 360 monuments in its care. In these properties people can find castles, palaces, museums, glenrothes town art, grants and funding, historic and listed buildings, scheduled monuments and battlefields. * 4. Explorer Pass is a membership that people can buy to join to the Historic Scotland. People can buy this membership online in advance or in Historic Scotland.

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