Research Paper On Superbowls

Every time I watch the Superbowl, I find myself (under the interrogative look of my friends) bitching about the effectiveness of “xyz” commercial that somehow succeeded in producing laughter among the audience. Then I start explaining that too often the joke becomes bigger than the brand and when it does, chances are you will most likely remember the punch line than the advertiser. If you just invested $2.6 million for a 30 sec. and everybody misses the point, it’s a huge waste of money.

Unfortunately theses days, many advertising professionals seem to put more emphasis on building their personal portfolio than on their client’s interests. You must first ask yourself, do I want a great ROI or help somebody win an