Research papers i like and why
Management Research
Work Assignment 1
Subject that I liked:
Priming effects of television food advertising on eating behaviour. http://0-search.proquest.com.unicat.bangor.ac.uk/docview/614504987/14128FF51AD4D9F15DB/2?accountid=14874 Q.1) What appeals to you about the project?
This project basically focuses on the effects of food advertising on consumers, both children and adults, and its effects on their eating behaviour. Obesity is one of the biggest cause of disease and death throughout the world especially in developed countries. And so, this is a matter of great concern for both doctors and dieticians. One of the biggest reasons behind obesity is television advertising of unhealthy foods specially targeting the young audiences. This research tests the hypothesis that exposure to food advertising during TV viewing may also contribute to obesity by triggering automatic snacking of available food. The research also carried out two experiments to prove its hypothesis. Both the experiments were similar in nature but targeted people from different age groups. In the first experiment, they targeted the school-age children who watched a cartoon that contained either food advertising or advertising for other products and received a snack while watching it. The result of this experiment was that the children ended up eating 45% more when they were exposed to food advertising. The same thing happened with adults when they were exposed to advertising during a show showing a greater consumption in the amount of food they eat.
The thing which appeals to me about this project is that it deals with subliminal advertising and its effects on the minds of both children and adults. It is appealing to me to research and study the consequences of advertising on our minds.
Q.2) What is good about the project?
The things I liked about the report were that this report clearly defined about what the subject was. It was very
Work Assignment 1
Subject that I liked:
Priming effects of television food advertising on eating behaviour. http://0-search.proquest.com.unicat.bangor.ac.uk/docview/614504987/14128FF51AD4D9F15DB/2?accountid=14874 Q.1) What appeals to you about the project?
This project basically focuses on the effects of food advertising on consumers, both children and adults, and its effects on their eating behaviour. Obesity is one of the biggest cause of disease and death throughout the world especially in developed countries. And so, this is a matter of great concern for both doctors and dieticians. One of the biggest reasons behind obesity is television advertising of unhealthy foods specially targeting the young audiences. This research tests the hypothesis that exposure to food advertising during TV viewing may also contribute to obesity by triggering automatic snacking of available food. The research also carried out two experiments to prove its hypothesis. Both the experiments were similar in nature but targeted people from different age groups. In the first experiment, they targeted the school-age children who watched a cartoon that contained either food advertising or advertising for other products and received a snack while watching it. The result of this experiment was that the children ended up eating 45% more when they were exposed to food advertising. The same thing happened with adults when they were exposed to advertising during a show showing a greater consumption in the amount of food they eat.
The thing which appeals to me about this project is that it deals with subliminal advertising and its effects on the minds of both children and adults. It is appealing to me to research and study the consequences of advertising on our minds.
Q.2) What is good about the project?
The things I liked about the report were that this report clearly defined about what the subject was. It was very