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Research Project
Shree Raojibhai Gokulbhai Patel
GUJARATI PROFESSIONAL INSTITUTE

INDORE

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SYNOPSIS on “A Study on Employee Loyalty in TATA Motors”

A Synopsis of major project report submitted in
Partial Fulfillment of award of
MBA Degree
PROJECT GUIDE:
PROF. SAPAN JAIN
0
SUBMITTED BY:
SONAL TIWARI

MBA III

(Marketing & HR)

CONTENTS

1. Introduction……………………………………03 2. Objective Of Study………………………….....04 3. Scope Of Study………………………………...05 4. Literature Review……………………………..07 5. Research Methodology………………………..09 6. References……………………………………..11

Introduction Talented men leave. Dead wood doesn't.
In today’s competitive business environment, employees can “make or break” an enterprise when it comes to intellectual property (IP) protection. While there are several legal and technical mechanisms that can be put in place for protecting IP assets of enterprises, employee loyalty remains one of the biggest challenges faced by enterprises in protecting their IP. This project describes the need for enterprises like TATA MOTORS to build strong employee loyalty as a key element in their strategy for protecting trade secrets. The project draws attention to the principle ways that could be followed to obtain trust and commitment from employees, thus discouraging them from unauthorized disclosing the trade secrets of an enterprise.
In this project I m trying to evaluate Employee Loyalty in TATA MOTORS and measures taken by TATA MOTORS for Employee Retention.
OBJECTIVES OF STUDY
Primary Objective ❖ The primary objective of the study is to identify the Employee Loyalty in TATA Motors.
Secondary Objective The secondary objectives are :- ❖ To identify the support working conditions in Tata Motors.

❖ To know the welfare measures.

❖ To analyze the employee engagement in TATA MOTORS.

❖ To study and understand the job
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