Research Project
Introduction
The purpose of this study is to investigate the extent to which the strategies employed by Nandos in the recent recession have been effective. For the topic to be extensively researched, the research proposal has been split in to the following objectives. * Identifying the customer base of Nandos. * Investigating if and how the recession affected Nandos. * Analysing strategies used by Nandos in the recession.
An investigation of Nandos’ performance since and during the recession will need to be undertaken. This would need to be compared to its performance prior to the recession in order to investigate the effect of the recession on Nandos. Firstly, the proposal will first carry out an in depth literature review to investigate relevant theories and information related to the research objectives outlined above. Building on the findings of the literature review, the research design and strategies will be formed to investigate each of the above objectives. During the course of this study, ethical and practical issues in relation to the research altogether will also be considered.
Nandos founded in 1987 is a casual dining restaurant with a Portuguese theme. It originated from South Africa and is now operating in 30 countries on 5 continents. It specializes in chicken dishes with different souses such as lemon and herb, medium, hot or extra hot Peri-Peri. In some countries, they also offer other flavor options like mango and lime, lemon and herb, or Mediterranean (Nandos 2009, p.4)
The restaurant began in 1987 when Robert Brozin and Fernando Duarte bought a restaurant called “Chickenland” in Rosettenville, Southern Johannesburg. They renamed the restaurant Nandos after Duarte. The restaurant incorporated influences from former Portuguese colonists from Mozambique, many of whom had settled on the south-eastern side of Johannesburg, after their homeland’s independence in 1975. (Nandos 2009, p.4)
Nandos is famous for its flame-grilled
The purpose of this study is to investigate the extent to which the strategies employed by Nandos in the recent recession have been effective. For the topic to be extensively researched, the research proposal has been split in to the following objectives. * Identifying the customer base of Nandos. * Investigating if and how the recession affected Nandos. * Analysing strategies used by Nandos in the recession.
An investigation of Nandos’ performance since and during the recession will need to be undertaken. This would need to be compared to its performance prior to the recession in order to investigate the effect of the recession on Nandos. Firstly, the proposal will first carry out an in depth literature review to investigate relevant theories and information related to the research objectives outlined above. Building on the findings of the literature review, the research design and strategies will be formed to investigate each of the above objectives. During the course of this study, ethical and practical issues in relation to the research altogether will also be considered.
Nandos founded in 1987 is a casual dining restaurant with a Portuguese theme. It originated from South Africa and is now operating in 30 countries on 5 continents. It specializes in chicken dishes with different souses such as lemon and herb, medium, hot or extra hot Peri-Peri. In some countries, they also offer other flavor options like mango and lime, lemon and herb, or Mediterranean (Nandos 2009, p.4)
The restaurant began in 1987 when Robert Brozin and Fernando Duarte bought a restaurant called “Chickenland” in Rosettenville, Southern Johannesburg. They renamed the restaurant Nandos after Duarte. The restaurant incorporated influences from former Portuguese colonists from Mozambique, many of whom had settled on the south-eastern side of Johannesburg, after their homeland’s independence in 1975. (Nandos 2009, p.4)
Nandos is famous for its flame-grilled
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