Findings:
Houzit assortment of lighting fixtures for the market to add the category to determine the feasibility of conducting market research. Specific category, lighting accessories, home goods market is part of. Home of goods in the domestic industry are intertwined with new housing and renovations.
The size of the industry: a wide range of new homes and renovation market in Australia, Queensland and Western Australia to determine the concentration of the demands of the rapidly growing population. The southeast corner of the state of Queensland, Brisbane, right in the sector in which there is a significant demand.
The main areas of Brisbane, new homes and renovations estimated market value of $ 3 billion in 2009/10. The size of the home furnishings market in 2009/10, the estimated $ 130 million. Lighting fixtures category of home goods business in 2009/10 is estimated at $ 22 million. Currently, about 12 independent outlets are supplied in this category. Our research, 89% of people who buy household items found in the market for lighting fixtures. The report takes a year to ensure the validity of the information and data.
Performance :
The following activities occurred during the market research project
The phases deination/scope and consultant supplier section were completed by the second week of the project. 5% complete
Develop market research information needs questionnaire on time
Document information needs one week late and 10% completed
Identify information to be gathered in research was one week late
Identify source of information was one week late and completed 15%
Consultant requests Houzit purchase all research materials were approved everything except for the Australian chambers of commerce, Australia wide survey costing $1450.
Identify research participant was on time
Identify research technique was one week late
Identify timing requirements and budget was two weeks late and completed 30%.
Review:
1.Lombards