Research Prop
University of the Philippines Los Baños
College of Arts and Sciences
Department of Humanities
RESEARCH PROPOSAL
I. Research Title
How Go BALD can find a market for holidays and breaks
II. Background and Rationale
Go BALD, established in June 26, 2013, is an all-day breakfast restaurant located near the University of the Philippines Los Baños, Laguna. With students as its major market, the establishment operates well during regular semesters, but it loses its market as the students take their leave for their respective hometowns during holidays, breaks, and even during long weekends.
The Social Innovators aims to conduct a case study which will address how Go BALD would prevent closing its operations during holidays and breaks when the store has no customers. With the store’s location near the temporary residences, the store and its services are easily and mostly accessible to students; hence, they are the primary market of the restaurant. However, outside this they have no alternative market.
III. Review of Related Literature and Studies
IV. Methodology
The group will employ purposive sampling in a population composed of families and professionals living or working within Batong Malake, Los Baños. The sample will consist of around 5-6 respondents with representatives from different social or economic backgrounds who are also unfamiliar of Go BALD and its services. These respondents will participate in a focus group discussion. Prior to this activity, a sample platter of Go BALD’s menu will be served to the respondents for tasting.
The exploratory guide for this group discussion will include questions on their preference and opinion before and after the taste test. The respondents will evaluate the individual products based on quality and price. More importantly, the activity will solicit the respondents’ feedback and the likelihood of their patronage to Go BALD’s services.
After transcribing the results of the group discussion, it
College of Arts and Sciences
Department of Humanities
RESEARCH PROPOSAL
I. Research Title
How Go BALD can find a market for holidays and breaks
II. Background and Rationale
Go BALD, established in June 26, 2013, is an all-day breakfast restaurant located near the University of the Philippines Los Baños, Laguna. With students as its major market, the establishment operates well during regular semesters, but it loses its market as the students take their leave for their respective hometowns during holidays, breaks, and even during long weekends.
The Social Innovators aims to conduct a case study which will address how Go BALD would prevent closing its operations during holidays and breaks when the store has no customers. With the store’s location near the temporary residences, the store and its services are easily and mostly accessible to students; hence, they are the primary market of the restaurant. However, outside this they have no alternative market.
III. Review of Related Literature and Studies
IV. Methodology
The group will employ purposive sampling in a population composed of families and professionals living or working within Batong Malake, Los Baños. The sample will consist of around 5-6 respondents with representatives from different social or economic backgrounds who are also unfamiliar of Go BALD and its services. These respondents will participate in a focus group discussion. Prior to this activity, a sample platter of Go BALD’s menu will be served to the respondents for tasting.
The exploratory guide for this group discussion will include questions on their preference and opinion before and after the taste test. The respondents will evaluate the individual products based on quality and price. More importantly, the activity will solicit the respondents’ feedback and the likelihood of their patronage to Go BALD’s services.
After transcribing the results of the group discussion, it