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Research Proposal
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Executive summary:
The research project proposed will consist of an analytical review of fast food with particular reference to India. Some researchers blame the increased consumption of ‘big brand’ fast foods (such as McDonald’s) for expanding waistlines. Nutritional profiling in the initial study showed that the energy provided in a typical fast food meal seemed ‘appropriate’ in terms of a general daily intake but that increased meal sizes, poor ordering decisions and choice of fast food restaurant could influence energy balance and long‐term health outcomes.
This research will provide: * The analysis of consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets. * This research has identified the impact of hygiene and nutritional value of fast foods on consumer purchase decision. * The research has studied the consumer perceptions about two popular fast food outlets in National Capital Region (NCR), New Delhi.

Problem statement: To study the increasing consumption of fast food.
Research objective: 1. To study the eating habits among youths. 2. To study the availability & affordability of fast food. 3. To study the impact of hygiene and nutritional value of fast foods on consumer purchase decision.

Hypothesis: 1) To study the availability & affordability of fast food. * H0: Increasing demand for fast food doesn’t have impact of availability & affordability of fast food. * H1: Increasing demand for fast food does have impact of availability & affordability of fast food.

2) To study the eating habits among youths. * H0: The eating habits among youths are not good. * H1: The eating habits among youths are good.

3) To study the impact of hygiene and nutritional value of fast foods on consumer purchase decision. * H0: Hygiene and nutritional value of fast foods does not impact on consumer purchase
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