Research Proposal
Research Proposal
Promotion is important
Promotion is important for both the organization and the customer. It facilitates the sales of products and also educates the community about the product. Evidence of advertising can be found in cultures that existed thousands of years ago, but advertising only became a major industry in the 20th century. Today the industry employs hundreds of thousands of people and influences the behavior and buying habits of billions of people. Advertising spending worldwide now exceeds $350 billion per year. Advertising agencies help to create and place advertisements in a variety of media, including newspapers, television, direct mail, radio, magazines, the Internet, and outdoor signs. Most advertising is designed to promote the sale of a particular product or service.
There are different ways or media of promoting an organization’s products or services. And choosing the appropriate media can make a difference between promotional successes of organizations. Due to failure to use the right media and communicate the appropriate message, promotional activities of any organizations do not meet the intended purpose. Therefore, to succeed with its promotional activities, an organization may among others needs to be equipped with a strong marketing communication unit or team. 1.1 Background of the Study
Many factors contribute to make business successful. The factors include, among other things, dedicated employees, good information system, excellent implementation and effective marketing system. From these factors marketing basically deals with customers. Especially today’s modern business gives greater affection to customers because customers are regarded as pillars of any business organization. Marketing also speeds up the exchange process by carefully examining the needs and wants of consumer, developing products or services that satisfy these needs offering at a certain price, making it available through different
Promotion is important
Promotion is important for both the organization and the customer. It facilitates the sales of products and also educates the community about the product. Evidence of advertising can be found in cultures that existed thousands of years ago, but advertising only became a major industry in the 20th century. Today the industry employs hundreds of thousands of people and influences the behavior and buying habits of billions of people. Advertising spending worldwide now exceeds $350 billion per year. Advertising agencies help to create and place advertisements in a variety of media, including newspapers, television, direct mail, radio, magazines, the Internet, and outdoor signs. Most advertising is designed to promote the sale of a particular product or service.
There are different ways or media of promoting an organization’s products or services. And choosing the appropriate media can make a difference between promotional successes of organizations. Due to failure to use the right media and communicate the appropriate message, promotional activities of any organizations do not meet the intended purpose. Therefore, to succeed with its promotional activities, an organization may among others needs to be equipped with a strong marketing communication unit or team. 1.1 Background of the Study
Many factors contribute to make business successful. The factors include, among other things, dedicated employees, good information system, excellent implementation and effective marketing system. From these factors marketing basically deals with customers. Especially today’s modern business gives greater affection to customers because customers are regarded as pillars of any business organization. Marketing also speeds up the exchange process by carefully examining the needs and wants of consumer, developing products or services that satisfy these needs offering at a certain price, making it available through different