Research Proposal
Asian Journal of Business Management 2(3): 48-56, 2010
ISSN: 2041-8752
© Maxwell Scientific Organization, 2010
Submitted Date: February 26, 2010 Accepted Date: March 18, 2010 Published Date: September 30, 2010
Corresponding Author: Sreekumar, Rourkela Institute of Management Studies, Gopabandhu Nagar, Chhend Rourkela-769015,
Orissa, India
48
Factors Influencing Purchase of ‘NANO’ the Innovative Car from India-An
Empirical Study
R.D. Bikash, S.K. Pravat and Sreekumar
Rourkela Institute of Management Studies, Gopabandhu Nagar, Chhend
Rourkela-769015, Orissa, India
Abstract: This study attempts to find the factors, which are important for choosing the revolutionary car ‘Nano’ launched by one of the leading Indian automobile industry called ‘Tata Motors’. The year 2009 has been significant for Indian automobile industry as numbers of new models were launched for the domestic market and also registered a significant growth in exports. The report published by Cygnus research ranked Indian automobile sector to be number one on the basis of sales growth and Profit After Tax (PAT) growth during
October- December 09 over October- December 08 over other 14 manufacturing sectors. The paper considers
22 factors, which may be important in the customer decision-making process. Two approaches viz. Grey
Relational Analysis and RIDIT analysis is used to rank the factors.
Key words: Automobile, grey relational analysis, nano, RIDIT
INTRODUCTION
India has become a fast-growing auto market over the past decade. Growth has been driven by rapid economic growth and increasing wealth-double-digit average wage gains over the past decade and more than a three-fold surge in equity markets. The growth in Indian economy encounters the growth in industrial production. According to the Society of Indian Automobile Manufacturers
(SIAM), the Indian automobile industry has maintained a steady growth of 20% till May 2005. The industry currently contributes about 5% of
ISSN: 2041-8752
© Maxwell Scientific Organization, 2010
Submitted Date: February 26, 2010 Accepted Date: March 18, 2010 Published Date: September 30, 2010
Corresponding Author: Sreekumar, Rourkela Institute of Management Studies, Gopabandhu Nagar, Chhend Rourkela-769015,
Orissa, India
48
Factors Influencing Purchase of ‘NANO’ the Innovative Car from India-An
Empirical Study
R.D. Bikash, S.K. Pravat and Sreekumar
Rourkela Institute of Management Studies, Gopabandhu Nagar, Chhend
Rourkela-769015, Orissa, India
Abstract: This study attempts to find the factors, which are important for choosing the revolutionary car ‘Nano’ launched by one of the leading Indian automobile industry called ‘Tata Motors’. The year 2009 has been significant for Indian automobile industry as numbers of new models were launched for the domestic market and also registered a significant growth in exports. The report published by Cygnus research ranked Indian automobile sector to be number one on the basis of sales growth and Profit After Tax (PAT) growth during
October- December 09 over October- December 08 over other 14 manufacturing sectors. The paper considers
22 factors, which may be important in the customer decision-making process. Two approaches viz. Grey
Relational Analysis and RIDIT analysis is used to rank the factors.
Key words: Automobile, grey relational analysis, nano, RIDIT
INTRODUCTION
India has become a fast-growing auto market over the past decade. Growth has been driven by rapid economic growth and increasing wealth-double-digit average wage gains over the past decade and more than a three-fold surge in equity markets. The growth in Indian economy encounters the growth in industrial production. According to the Society of Indian Automobile Manufacturers
(SIAM), the Indian automobile industry has maintained a steady growth of 20% till May 2005. The industry currently contributes about 5% of