Research Proposal
RESEARCH PROPOSAL
TITLE: THE EFFECT OF TATTOO SALE PROMOTIONS ON CUSTOMES SATISFACTION. CASE STUDY: BOHEMIAN INK TATOO SHOP - GREENFORD, LONDON
Submitted by:
TABLE OF CONTENT
Section 1: Introduction and background a. Aims and objectives b. Importance of research
Section 2: Literature review
Section 3: Research methodology and method a. Research approach b. Relevant ethical issues c. Information requirements in relation to the SROs d. Research design e. Sampling f. Data collection techniques and procedure. Research instruments g. Sources of secondary data h. Methods of data analysis to be used
Section 4: Time plan and resources
Reference
SECTION 1: INTRODUCTION AND BACKGROUND
The organisational culture in the tattoo world is very important and has an impact on how every organisation satisfies the customer’s needs. In the tattoo world there is a common phrase, “tattoos are addictive” (Chou and Haegel, 2011). Once received the freshly inked are said to start thinking of other potential designs, placements and projects. Perhaps this propensity tendency could be simplified into economic terms and, considering the highly detrimental lasting effects of bad tattoos, rightly be classified as an addiction.
Outside of genuine cultural practices popularized tattooing trends can broadly be considered as a post-modern, flattening of heritage. There is no way to objectively classify taste. ‘Authenticity’ now rests with the tattooist. Without skills set the work of a tattoo artist is reduced to duplication. In tattooing, technique is an additional consideration. Using skin as their canvas an artist might be gifted at recreating classic paintings or portraits.
The importance of customer sale promotion in the market has increased. Companies spend considerable time in planning such activities. In order to enhance the effectiveness of these activities, companies should understand
TITLE: THE EFFECT OF TATTOO SALE PROMOTIONS ON CUSTOMES SATISFACTION. CASE STUDY: BOHEMIAN INK TATOO SHOP - GREENFORD, LONDON
Submitted by:
TABLE OF CONTENT
Section 1: Introduction and background a. Aims and objectives b. Importance of research
Section 2: Literature review
Section 3: Research methodology and method a. Research approach b. Relevant ethical issues c. Information requirements in relation to the SROs d. Research design e. Sampling f. Data collection techniques and procedure. Research instruments g. Sources of secondary data h. Methods of data analysis to be used
Section 4: Time plan and resources
Reference
SECTION 1: INTRODUCTION AND BACKGROUND
The organisational culture in the tattoo world is very important and has an impact on how every organisation satisfies the customer’s needs. In the tattoo world there is a common phrase, “tattoos are addictive” (Chou and Haegel, 2011). Once received the freshly inked are said to start thinking of other potential designs, placements and projects. Perhaps this propensity tendency could be simplified into economic terms and, considering the highly detrimental lasting effects of bad tattoos, rightly be classified as an addiction.
Outside of genuine cultural practices popularized tattooing trends can broadly be considered as a post-modern, flattening of heritage. There is no way to objectively classify taste. ‘Authenticity’ now rests with the tattooist. Without skills set the work of a tattoo artist is reduced to duplication. In tattooing, technique is an additional consideration. Using skin as their canvas an artist might be gifted at recreating classic paintings or portraits.
The importance of customer sale promotion in the market has increased. Companies spend considerable time in planning such activities. In order to enhance the effectiveness of these activities, companies should understand
References: Assuncao, Joao and Robert J. Meyer (1993), “The Rational Effect of Price Promotion on Sales and Consumption”, Management Science, pp.517-535 Blatteberg R. C, Briesch R. and Fox E.J. (1995), “How Promotion Work”, Marketing Science, Vol.14, pp.122-132 Emily Randall (2013), The New York Times Erdem, T. and M. P. Keane (1996), “Decision Making under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Good Markets”, Marketing Science, pp.1-20 Dr. J Chou and Henry Haegel (2011), The Tattoo Temple Magazine www.tattootemple.hk/articles