Research Proposal
“Research Proposal” Rural Tourism Development in Pakistan | | Submitted To:Sir Sami Ullah Khan LashariSubmitted By:Shoaib Imtiaz(CIIT/SP07-BBA-068/LHR)Submission Date: May 14, 2009 Due Date: May 15, 2009Department of Management SciencesCOMSATS Institute of Information Technology, Lahore |
Introduction:
Over the last two decades or so, the whole world has experienced rapid changes and socioeconomic transformations. The socioeconomic changes affected and caused severe stress mainly to isolated, peripheral and rural areas of the world. However, the changes in economic and social culture structure of the world caused decreased farm revenues, changing in the farmland values and high rates of unemployment, leading to mass migration of the productive forces and lack of balance in the demographics of rural areas.
It is obvious from the above that the need of rural areas for socioeconomic development and regeneration along with the need for diversification of their economic base so as to meet the changes is today greater than ever.
The development of rural tourism was followed by the changes on tourist’s demands and behavior. Tourism in rural areas offers the potentials for alternative, individual and more authentic tourism experiences satisfying the needs of the experienced and highly demanded “new” tourists. In addition there is a demand for tourism and recreation activities in the countryside that is different than that of traditional resorts and mass tourism destinations.
Traditional tourism development, concentrated in coastal and mountain resorts, urban and cultural centers, has proven that tourism can bring enormous benefits to the economy, society and environment of a certain area. However at the same time there is a realization that certain parts of the country have been left behind in development. Given their resources in the form of build and natural environment they are increasingly seems as areas for rural
Introduction:
Over the last two decades or so, the whole world has experienced rapid changes and socioeconomic transformations. The socioeconomic changes affected and caused severe stress mainly to isolated, peripheral and rural areas of the world. However, the changes in economic and social culture structure of the world caused decreased farm revenues, changing in the farmland values and high rates of unemployment, leading to mass migration of the productive forces and lack of balance in the demographics of rural areas.
It is obvious from the above that the need of rural areas for socioeconomic development and regeneration along with the need for diversification of their economic base so as to meet the changes is today greater than ever.
The development of rural tourism was followed by the changes on tourist’s demands and behavior. Tourism in rural areas offers the potentials for alternative, individual and more authentic tourism experiences satisfying the needs of the experienced and highly demanded “new” tourists. In addition there is a demand for tourism and recreation activities in the countryside that is different than that of traditional resorts and mass tourism destinations.
Traditional tourism development, concentrated in coastal and mountain resorts, urban and cultural centers, has proven that tourism can bring enormous benefits to the economy, society and environment of a certain area. However at the same time there is a realization that certain parts of the country have been left behind in development. Given their resources in the form of build and natural environment they are increasingly seems as areas for rural
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