Research Proposal in Tqm
Chapter Four
Research Methodology………………………………………………………………56
4.1 Introduction……………………………………………………………………….56
4.2 Research design…………………………………………………………………..56
4.3 Data collection……………………………………………………………………58
4.3.1 Secondary data………………………………………………………………….58
4.3.2 Primary data…………………………………………………………………….59
4.4 Interview………………………………………………………………………….59
4.5 Questionnaire……………………………………………………………………..61
4.5.1 Designing questionnaire………………………………………………………..61
4.5 2 Reason of choosing questionnaire……………………………………………...62
4.6 Data analysis …………………………………………………………………….63
4.7 Reliability and validity of data…………………………………………………..63
4.8 Conclusion……………………………………………………………………….65
CHAPTER FOUR
RESEARCH METHODOLOGY
4.1 INTRODUCTION
There are increasing number of organisations which are adopting quality measures such as Total Quality Management as their management strategies are not only for meeting increasing demands for quality services from their customers and regulatory bodies but also for a distinct and strategic competitive advantage. This chapter will concentrate on the research design and methodology relevant to identify the Total Quality Management system of Sainsbury’s. It will also focus on the research methods used to fulfil the purpose of the thesis. A description of the problems associated with the research together with an assessment of their implication on this research will also be highlighted in this chapter.
“Research can be defined as something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge”(Saunders et al., 2002).
4.2 RESEARCH DESIGN
A research design is a master plan specifying the methods and procedures for collecting and analysing the needed information. It is a framework of the research plan of action. The objectives of the study determined at the early stages of the research are included in the design to ensure that the information collected is appropriate to solve the problem.
The researcher faces a
Research Methodology………………………………………………………………56
4.1 Introduction……………………………………………………………………….56
4.2 Research design…………………………………………………………………..56
4.3 Data collection……………………………………………………………………58
4.3.1 Secondary data………………………………………………………………….58
4.3.2 Primary data…………………………………………………………………….59
4.4 Interview………………………………………………………………………….59
4.5 Questionnaire……………………………………………………………………..61
4.5.1 Designing questionnaire………………………………………………………..61
4.5 2 Reason of choosing questionnaire……………………………………………...62
4.6 Data analysis …………………………………………………………………….63
4.7 Reliability and validity of data…………………………………………………..63
4.8 Conclusion……………………………………………………………………….65
CHAPTER FOUR
RESEARCH METHODOLOGY
4.1 INTRODUCTION
There are increasing number of organisations which are adopting quality measures such as Total Quality Management as their management strategies are not only for meeting increasing demands for quality services from their customers and regulatory bodies but also for a distinct and strategic competitive advantage. This chapter will concentrate on the research design and methodology relevant to identify the Total Quality Management system of Sainsbury’s. It will also focus on the research methods used to fulfil the purpose of the thesis. A description of the problems associated with the research together with an assessment of their implication on this research will also be highlighted in this chapter.
“Research can be defined as something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge”(Saunders et al., 2002).
4.2 RESEARCH DESIGN
A research design is a master plan specifying the methods and procedures for collecting and analysing the needed information. It is a framework of the research plan of action. The objectives of the study determined at the early stages of the research are included in the design to ensure that the information collected is appropriate to solve the problem.
The researcher faces a