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Research Questions (Carrefore, Promotional Tools)

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Research Questions (Carrefore, Promotional Tools)
Research questions
Introduction
I am a student in Emirates Aviation College and I have to complete an assignment as a part of my Research project course. The topic I will be researching is “The most effective promotional methods used by Carrefour” and I am required to get the information I need through the questionnaire I have presented to you, this will only take a few minutes of your time. The information you give me will only be used for my assignment, and you as a participant will remain anonymous.

1) How often do you go to Carrefour for shopping?
(Tick only one of the following) o Daily o Twice a week o Once a week o Twice a month o Once a month o More

2) Why do you shop at Carrefour?
(Tick on only one of the following)

 Carrefour has good promotions and prices.
 Carrefour has everything!
 Carrefour is close to my home.
 Carrefour has good customer service.
 Carrefour has convenient parking.
 Other please specify ____________________________________________________________

____________________________________________________________

______________________________

3) What kind of products do you usually shop for?
(Pick one & Tick in the box to the left side of your answer) Food (frozen, fresh & long life) Jewelry Furniture Perfume Electronics Kitchen sets and appliances Clothes Books and magazines Toys Music, movies & DVD School stationery Shoes Dairy products and juice Makeup

4) For which of the following products do you get the best deal, if you compare them with each other?
(Pick one & Tick in the box to the left side of your answer) Food (frozen, fresh & long life) Jewelry Furniture Perfume Electronics Kitchen sets and appliances Clothes Books and magazines Toys Music, movies & DVD School stationery Shoes Dairy products and juice Makeup

5) Example question
Let’s say you are in Carrefour to purchase a TV, in which case or which deal are you likely to choose? (Choose
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