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Research Report on Dominos

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Research Report on Dominos
“A RESEARCH REPORT ON CONSUMER
PERCEPTION ABOUT DOMINO’S PIZZA”

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SUBMITED BY:
VINAY KALEKAR (3030)
MAHESH GAIKWAD (3016)
ROHIT CHAWDA (3008)
DHANARAJ MAROLI (3049)
SAGAR KALE (3029)

TABLE OF CONTENTS

|SR. NO. |CONTENTS |PAGE NO. |
|1. |Introduction |3 |
|2. |Executive summary |9 |
|4. |Research Objective |10 |
|5. |Literature review |11 |
|6. |Source of Data |13 |
|7. |Results |15 |
|8. |Conclusion |29 |
|9. |Bibliography |30 |
|10. |Annexure |31 |

INTRODUCTION
Just a decade ago, it might have been hard to imagine that the take-out food of choice for millions of Indians would be baked goods of Italian origin. But since then, calling for a Pizza has become quite the urban ritual, though it’s possible that many of the pies that

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