INTRODUCTION
1.1 Background to the study
The public image of the police is measured a number of different ways. Sometimes surveys ask about “local” police, police in “your neighborhood” or police in “your area,” while other surveys ask about the police as a general institution. The terminology used to gauge public support also varies widely, with questions asking about whether respondents “approve of” or “trust” the police, have “confidence in” or “respect for” the police, or whether they “support” or have “favorable” views of the police. What makes these terms “general” is that the criteria or standards of performance remain unspecified. They do not ask the public to focus on either police processes or outcomes. The person answering this question could in good conscience choose both, neither or perhaps something else entirely. And without additional information, we are unable to determine how much weight the survey respondent gives to specific aspects of police performance. Such questions are like those that ask the public to indicate whether they approve of the job that the president of the United States is doing – without specifying any particular aspect of that job. Such questions are useful, however, in that they give the survey respondent an opportunity to offer a summary that takes all of those aspects that are relevant to his or her view into account, weighting each, at least implicitly, as he or she prefers.
Not surprisingly, the terminology used in public opinion polls seems to make a difference in measuring the general image of the police. Another important element to consider in public opinion polls is whether citizens are voicing an opinion about their own previous experiences with the police, those of their neighbors, friends or family members, or simply general impressions based on a number of sources, from television and the media to opinions shared within the subcultures in which they are immersed. With all these questions in
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