1. Undoubtedly noodles are a popular food in the world. The business of noodles is heating up as more and more households are opting for it as convenient snacks for home, school tiffin and guests. Noodles are now consumed by many health-conscious people, especially job holders, as an afternoon meal because it helps save time. According to Wikipedia, archeologist found earthenware bowl containing the world’s oldest known noodles, measured roughly 4000 years in Asia. Wheat noodles in Japan were adopted from a Chinese recipe by a Buddhist monk as early as the 9th century. Instant noodles were invented by Monofuku Ando and first marketed in Japan in 1958.
Objective of the study
2. Objective of the study is to understand the present market scenario of foreign brand noodles in Bangladesh market.
Types of Noodles
3. According to Wikipedia; noodles can be classified according to primary ingredient such as: a. wheat b. Rice c. Buck wheat d. Others (Acorn noodles, tadpole noodles, Shirataki noodles) But for Bangladeshi market, noodles can be divided in to two such as: - instant and stick.
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Fig: 1: Dried Pasta
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Fig:2: Fresh Pasta
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Fig: 3: Maccheroni
Flavor of Noodles & Pasta
3.1 Noodles lover often add various ingredients, such as egg, vegetables or meat, to vary the taste and make it more nutritious but in foreign and local noodles have many flavors, such as:
a. Vegetable
b. Chicken
c. Shrimp
d. Beef
e. Mushroom
f. Cheese
g. Fried onion
h. Tomato
i. Tom Yan
j. Capsica
k. Dal Samber
l. Sweet and sour
m. Dal Atta noodles etc
Bangladeshi people are fond of noodles but they are not much familiar with Pasta. Pasta is come from Italy. It is kind of a generic term for noodles made from unleavened dough of wheat or buckwheat flour and water, sometimes with other ingredients such as eggs and vegetable extracts. Pastas