Research Report Subway
Levi Norton
1081851
Levi Norton
1081851
www.subway.co.nz
2012
Consumer Insight Analysis Report
NOVO SERVICES www.subway.co.nz 2012
Consumer Insight Analysis Report
NOVO SERVICES
Table of Contents Executive Summary 2 Introduction 3 Strategic Findings 4 Consumer Insight Concepts 4 Consumer Insight Analysis 5 Issue 7 Conclusion 8 Reference 9
Executive Summary
The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current Target market their needs, wants and beliefs those strategic findings will help the account management team prepare the presentation for the communication strategy recommendation on October 2012
SUBWAY is a well-known fast food franchise that had recently won the award for the most trust fast food brand in New Zealand .With over 200 stores located all around New Zealand from Cape Reinga to Tiwai Point. Consumer insights when thinking about SUBWAY it is a fast effective healthy meal on the go, targeted to consumers that enjoy eating healthy while having a busy lifestyle.
Introduction
SUBWAY was brought to New Zealand in 1994 after seeing the potential and opportunity within the fast food industry for great tasting, healthy food. Where the first store opened was in Parnell in December 1995 from there onwards SUBWAY hasn’t looked back. Nowadays Subway is now the biggest and most trusted brand in New Zealand. New Zealand now boasts over 200 stores located all around New Zealand from Cape Reinga to Tiwai Point
SUBWAYS vision is to produce fast effective great tasting, healthy food towards there consumers with affordable prices that all socios could afford to purchase a healthy sandwich. From researching and analysing the SUBWAY franchise at the AUT campus I will be clearly identifying and strategically analysing the consumer insights in the next parts ahead.
Strategic
1081851
Levi Norton
1081851
www.subway.co.nz
2012
Consumer Insight Analysis Report
NOVO SERVICES www.subway.co.nz 2012
Consumer Insight Analysis Report
NOVO SERVICES
Table of Contents Executive Summary 2 Introduction 3 Strategic Findings 4 Consumer Insight Concepts 4 Consumer Insight Analysis 5 Issue 7 Conclusion 8 Reference 9
Executive Summary
The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current Target market their needs, wants and beliefs those strategic findings will help the account management team prepare the presentation for the communication strategy recommendation on October 2012
SUBWAY is a well-known fast food franchise that had recently won the award for the most trust fast food brand in New Zealand .With over 200 stores located all around New Zealand from Cape Reinga to Tiwai Point. Consumer insights when thinking about SUBWAY it is a fast effective healthy meal on the go, targeted to consumers that enjoy eating healthy while having a busy lifestyle.
Introduction
SUBWAY was brought to New Zealand in 1994 after seeing the potential and opportunity within the fast food industry for great tasting, healthy food. Where the first store opened was in Parnell in December 1995 from there onwards SUBWAY hasn’t looked back. Nowadays Subway is now the biggest and most trusted brand in New Zealand. New Zealand now boasts over 200 stores located all around New Zealand from Cape Reinga to Tiwai Point
SUBWAYS vision is to produce fast effective great tasting, healthy food towards there consumers with affordable prices that all socios could afford to purchase a healthy sandwich. From researching and analysing the SUBWAY franchise at the AUT campus I will be clearly identifying and strategically analysing the consumer insights in the next parts ahead.
Strategic