ACKNOWLEDGEMENT
We are very thankful to our Project guide Mr. Sanjeev Kumar faculty member (lecturer) RIMT-IMCT, for his valuable guidance, deep-rooted interest, inspiration and continuous encouragement through out the period of project. We also thank the respondents for their cooperation and spending precious time in responding to the Questionnaire.
CONTENTS
i. Summary ii. Introduction iii. Snapshot of Tooth paste Brands iv. Review of Literature
v. Research Work vi. Conclusions vii. Suggestions viii. Bibliography
Chapter I
SUMMARY
This project titled ‘ Image Profile Analysis of Leading Brands of Tooth paste amongst consumers ‘ is a study which seek to define the image of 2 tooth paste brands in which HLL have two products – Close Up&