RESERCH

There is two chocolate manufactures that at the first glance don’t look much different as far as a type of the businesses, but them marketing strategy and ideas are from the two different worlds. First, we have NYC chocolate company that is targeting customers from the upper and higher class by creation of the luxury chocolate product sold for $20 a box that is including 10 pieces of candy. Company is located within the East Coast and recently expands in to the great number of stores located within NYC area. The owner of the business developed several interesting designs and production innovations that are well known for customers. On the other hand we have company that operates within west cost in California. Company is also mainly involved within chocolate production, but they have totally different marketing approach then company from NYC. Company in California targets for its customer’s narrow group customers as for example pregnant women’s. The main ideology of them product is the creation of the chocolate that is healthy for pregnant mom. By adding several different types of vitamins and minerals those chocolate have to support every mother. There are two totally different approaches for the targeting customers and marketing the product but they have one in common that they trade and sell chocolate that is the commodity that probably will never go out of the taste.
1) Which of the strategies discussed in this chapter are these companies using? Explain.
Both companies have definitely two different views of the clientele and future of the business. First in the NYC chocolate factory we have a pure sample of targeting the high end of the customers probably within middle to upper class. On the other hand the quality and superiority of the product. Chocolate product within NYC shops has to meet certain quality standards in order to become a good commodity to sell; therefore, all of the chocolate products are made from fresh starch procedures that are very