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reserch proposal of IT industry
A Summer Internship Report

On

"AN IMPACT OF RELATIONSHIP MARKETING IN B2B MARKETS"

At

Exalor Technologies

In partial fulfilment of the requirements of Summer Internship Programme in the Masters in Business Administration programme of Gujarat Technological University

Submitted to

Pooja Shah
(Faculty Guide)

By
Hiteshi Shah ( 127350592139)
Ravina Chatwani (127350592021)
Batch 2012-14
N R INSTITUTE OF BUSINESS MANAGEMENT

N. R. Institute of Business Management (GLS-MBA)

Certificate

This is to certify that Miss Hiteshi Shah and Miss Ravina Chatwani Enrolment No. 127350592139 and 127350592021, student of N. R. Institute of Business Management (GLS-MBA) has successfully completed her Summer Project on “The Impact of Relationship Marketing in B2B Markets” at “Exalor Technologies” in partial fulfillment of the requirements of MBA programme of Gujarat Technological University. This is her original work and has not been submitted elsewhere.

Date: _________________

Place: _________________

Declaration

We, Hiteshi Shah and Ravina Chatwani, Enrolment No. 127350592139 and 127350592021 students of N R Institute of Business Management hereby declare that We have successfully completed this project on ‘The Impact of Relationship Marketing in B2B Markets’ in the academic year 2012-13

We declare that this submitted work is done by us and to the best of our knowledge; no such work has been submitted by any other person for the award of degree or diploma.
We also declare that all the information collected from various secondary and primary sources has been duly acknowledged in this project report.

PREFACE

In the world of business all the things are changing with changing environment.


Bibliography: Berry, L.L. (1995), “Relationship marketing of services – growing interest, emerging perspectives, Journal of the Academy of Marketing Science, Vol. 23 No. 4, pp. 236-45. Gummesson,E.(1996), “Relationship marketing and imaginary organizations: a synthesis”, European Journal of Marketing, Vol. 30 No. 2, 1996, pp. 31-44. Bagozzi, R., Yi, Y., (1988), “On the evaluation of structural equation models”, journal of Academy of Marketing Science, 16(1),pp.74-94. Andreassen,W, Lindestad,B.,(1998), “The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise” , International Journal of Service Industry Management, 9 ,1, pp. 7-23, ANNEXURE
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