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Resort Projects

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Resort Projects
March 2012
28
March 2012
28
08

08

3C
Cathy Tseng - Gloria Zheng - Jasmine Yang - Michael Wu - Siripha Sirivivatchalern
3C
Cathy Tseng - Gloria Zheng - Jasmine Yang - Michael Wu - Siripha Sirivivatchalern

Table Of Content
Executive Summary ……………….……………….……………….……………….……………... P.2
Background Purpose ……………….……………….……………….…………………........ P.3-P.4
General Information of Resort ……………….……………….……………….……..……….. P.4
Mission Statement ……………….……………….……………….……………….……………….. P.5
Vision Statement ……………….……………….……………….……………….………………….. P.5
Resort Location ……………….……………….……………….……………….………...……. P.6-P.7
Culture & Tourism & Political in New Zealand ……………….……………… P.8-P.11
Resort Sustainability ……………….……………….……………….…………….……. P.12-P.13
Environmental, Economic & Social Impact ……………….………………..… P.14-P.15
Problems in New Zealand ……………….……………….……………….………………...… P.15
SWOT Analysis ……………….……………….……………….……………….……………..……. P.16
Market Analysis ……………….……………….……………….……………….……………. P.17-19
Customer Profiles ……………….……………….……………….……………….………. P.20-P.21
Competitions ……………….……………….……………….……………….……………… P.22-P.23
Advertising ……………….…………………………………….……………….……….…… P.23-P.25
Marketing Strategies ……………….……………….……………….…………………….. P.26-28
Packages & Promotions ……………….……………….……………….……………………… P.29
Activities & Recreations ……………….……………….……………….………..……. P.30-P.33
Resort Map ……………….……………….……………….……………….………………………… P.34
Room Categories ………….……………….……………….……………….……...……… P.35-P.40
Resort Policy ……………….……………….……………….……………….……………… P.41-P.42
Restaurants & Bars ……………….……………….……………….…………….………. P.43-P.48
Resort Facilities ……………….……………….……………….…………………..……… P.49-P.54
Safety & Security ……………….……………….……………….……………….…...…… P.55-P.57
Key Personnel ……………….……………….……………….……………….……….…… P.58-P.59
Human Resource ……………….……………….……………….……………….………... P.60-P.64
References ……………….……………….……………….……………….………………….


References: Massage Career Guides, (2012, March 24). Types of Massages- 250 different types of massages to study. From Massage Career Guides. Retrieved from http://www.massage-career-guides.com/types-of-massage.html 2010, NZ Expo newzealand.com. (2012). New Zealand Culture - Maori| Northland, New Zealand. Retrieved 03 24, 2012 from New Zealand 100% Pure: http://www.newzealand.com/int/article/new-zealand-culture-maori/ Pure Waiheke Island 2002-2012, World-newspapers.com, Retreived from: http://www.world-newspapers.com/new-zealand.html Auckland Tourism, (2011) Flight Hauraki, (2012). Scenic Flights in Auckland, New Zealand, Site designed and developed by Revolution. Retreived from: http://www.flighthauraki.co.nz/ Delamore Lodge, (2012) Breakfast on the Beach - Waiheke Island, (2012). Designed and hosted by Kudos web design. Retreived from: http://www.breakfastonthebeach.co.nz/
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