Resource Based View of Brands

BRUNEL BUSINESS SCHOOL
COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS

|Module Code |MG 5510 |
|Module Title |Dissertation |
|Module leader |Dimitrios Koufopoulos |

|Student ID number |0839648 |
|Student name | |

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|person’s thoughts, writings, inventions, as one’s own. It includes the incorporation of another person’s work from published |
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Brunel Business School

MSc in Corporate Brand Management

Academic Year 2010-2011

Resource-Based View of Brands

0839648

A Dissertation submitted in partial fulfilment of the requirement for the degree of Master of Science

Brunel University Brunel Business School Uxbridge, Middlesex UB8 3PH United Kingdom Tel: [phone] Fax: [phone]
ABSTRACT

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