Jeff Immelt • Possess excellent leadership skills to provide a clear direction for the company in the expansion of Healthymagination.
• Is decisive in making important decisions. He is competent in managing GE. • Is adventurous to come out with Healthymagination even though he knew that healthcare is not strength of GE. He has succeeded in utilizing GE’s available resources to promote Healthymagination. Yes
Management Team • Has the experience to create awareness to the public. • They can also do the same or better in advertising Healthymagination to the public since they have succeeded promoting Ecomagination. Yes
Innovation • Employees of GE are strongly …show more content…
The competitors can always raise fund and generate cash. Therefore, it is a competitive parity.
Global Recognition √ √ √ √ GE has been established since 1890 by Thomas Edison. They have already globalized themselves and many people would have recognized them. This is a sustained competitive advantage.
Relationship with suppliers √ √ √ √ They sustain a good relationship with the suppliers and came out with many tools for the suppliers to reduce their time and cost for supplying goods to GE (GE, 2015). Suppliers will wish to continue their business with GE since GE has tried to help them to minimize their operation cost. This will be a sustained competitive advantage.
Figure 2: VRIN Analysis
Healthymagination is a good match for the external environment. The objective of Healthymagination is to provide better healthcare product at a lower price to the consumers. This idea fit well to the environment where people are facing ageing problem and healthcare becomes a great concern to most people. (National Institute On Ageing, 2011). Furthermore, GE Capital can provide funding to the healthcare product so that the price will be more affordable and they can sell it to the developing