For this project, the researcher wanted to alert the audience regarding the importance of being respectful and having a reputation for being respectful. It is something everyone wants, not many have, and few want to give. Respect gives a positive feeling of esteem or deference for a person or other entity (such as a nation or a religion), and also specific actions and conduct representative of that esteem. Respect can be a specific feeling of regard for the actual qualities of the one respected. From that fact, the researcher wanted to show the audience how to being a respected person and give respect to other people, environment and nation.
In this world, respect has great importance in everyday life and the ability to show respect is an important life skill. There are many kind of respect that can be explain between teachers and student, youngster and elders, school rules and traffic laws, family and cultural traditions, other people's feelings and rights, our country's flag and leaders, the truth and people's differing opinions. It means more to some people then other people can ever dream of. New generation nowadays, too many teenagers did not show their respectful and did not practically use this value among others people near them. It is a main part cause of social problem among them and it will be a big problem for our country and the next generation in this country. It is not including only in a few people, it will become a big problem to us because we did not take a part to give respect with them and give some information about respect among them.
1.2 PROBLEM STATEMENT
The lack of information and the effectiveness campaign regarding respect people in Malaysia makes it harder to raise the awareness and being a part of it.
1.4 OBJECTIVE The aims of this research is to show the effectiveness of advertise the respectfulness lifestyle through campaign and provide the knowledge about the respect behaviors in Malaysia and