Responsibilities of a Marketing Manager

Marketing is one of the central functions of a firm; the others typically being Research and Development (R&D), Manufacturing or Operations, Finance, IT and Human Resources (HR). Whereas the other functions concentrate on internal matters, marketing's focus is solely on the customer. Marketing is the most critical of all activities for without a customer there is no revenue, leaving little for the other functions to do. As such, the fate of the organization rests in the abilities of its marketing managers.
It is difficult to generalize about the precise duties and responsibilities of marketing managers. The reason being if one were to do all of the activities that fall under the rubric of marketing, they'd be a communicator, seller, planner, researcher, analyst, product developer, supply chain specialist, online experience optimizer, or in other words, every activity that involves meeting a customer's need would be a responsibility of a marketing manager. A busy person indeed. For the sake of that poor person who has to do everything, we've divided his tasks into five categories. The first would be to become market experts. Sales are the life and death of a company's fortunes. Understanding which market forces drive their respective market and how to stimulate demand using various tools and strategies is an essential skill. Second, a marketing manager is a communicator, interacting with customers to inform them about the benefits a product offers.
Everything from advertisements to the labelling on the package sends a message to the customer of the benefits that reside within. At the same time, the marketing manager listens to customers to understand which needs are not being satisfied. In the long term it is the customer who drives market dynamics. Third, a marketing manager is a steward. Brands are the bread and butter of companies. It is up to the marketing manager to oversee the program that strengthens and enhances the image of the brand. Fourth, a marketing