QSR: Jollibee Taft (Right on front of One Archers Place)
1) Product Elements
D NI S VS E The food in this branch was top notch and would certainly belong to the Jollibee branches of higher quality. Service was also quick and easily accessible. It does not stop in the counter as staff goes around the restaurant for them to attend to your needs as well. This is not too common in QSR’s that I’ve been to.
2) Price
D NI S VS E Prices in this Jollibee branch were just enough to show for its quality. It can go as low as 39 pesos to around 150 pesos for the main meal and 25-60 pesos for add-ons. They have affordable meals fit for most of the socio-economic income classes. Excellent pricing is one of the reasons why Jollibee remains as one of the top contenders in the QSR industry.
3) Placement, Time, and Cyberspace
D NI S VS E
The placement of Jollibee was very strategic. Placing it right on front of a school filled with students having a limited budget for food is a great decision. However, this Jollibee branch falls short in the time it is open as it closes at probably 10 or so at night. It gives McDonalds an advantage as they still have a market in the wee hours of the day. Jollibee’s website is very informative and is consistent with every branch so this would have a high rating.
4) Promotions and education
D NI S VS E This specific Jollibee opened not too long ago but seems to be attracting a lot of customers despite minimal promotions. This branch had strong word-of-mouth as when students saw this being built, world spread like wildfire. Jollibee need not spend too much in promotions in this area as it practically did it on its own.
5) Productivity and Quality
D NI S VS E
Jollibee has a website that you could send your queries to but has no immediate reassurance that your queries will be replied to. Perhaps a better way of getting your word through would be through social networking but this is no