Resume
SUGANDH CHHETRI
Contact No. : 9575666339
E-mail: sugandh.chhetri@gmail.com
KEY ATTRIBUTES
• Good business acumen & knowledge of customer insight
• In depth knowledge of Trade Marketing/BTL Activities
• Good Analytical Skills
• PR and effective vendor management
• Proficient in MS Office & Internet tools
OBJECTIVE
Aspire to enhance my abilities through continuous learning, where my experience and expertise can directly impact organization’s productivity and profitability.
PROFESSIONAL SYNOPSIS • An astute professional with over 10 years work experience of sales and marketing. • Presently designated as DGM – Marketing in Shakti Pumps (I) Ltd, Indore (MP). • Adept in executing marketing plans and other brand promotions with in-depth knowledge of BTL activities like road shows, event promotions, GSB, POS development, OOH media planning and other marketing collaterals. • Sound experience of quality and timely executions of all marketing plans pertaining to revenue. • Strong planning and interpersonal skills. Good understanding of marketing processes and modus operandi.
PROFESSIONAL EXPERIENCE
Shakti Pumps (I) Limited, Indore (MP)
Deputy General Manager - Marketing
23.04.2012 – at present • Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plan and related product positioning. • Planning of electronic, print media promotion • Define and direct marketing programs for demand creation, lead generation and interface with sales channel for lead tracking and management. • Oversee product marketing including product launch management, sales training, presentation and competitive analysis and general sales support. • Channel modernization • Marketing budget planning and implementation as per plan. • Managing Press releases, press conference, corporate photo
Contact No. : 9575666339
E-mail: sugandh.chhetri@gmail.com
KEY ATTRIBUTES
• Good business acumen & knowledge of customer insight
• In depth knowledge of Trade Marketing/BTL Activities
• Good Analytical Skills
• PR and effective vendor management
• Proficient in MS Office & Internet tools
OBJECTIVE
Aspire to enhance my abilities through continuous learning, where my experience and expertise can directly impact organization’s productivity and profitability.
PROFESSIONAL SYNOPSIS • An astute professional with over 10 years work experience of sales and marketing. • Presently designated as DGM – Marketing in Shakti Pumps (I) Ltd, Indore (MP). • Adept in executing marketing plans and other brand promotions with in-depth knowledge of BTL activities like road shows, event promotions, GSB, POS development, OOH media planning and other marketing collaterals. • Sound experience of quality and timely executions of all marketing plans pertaining to revenue. • Strong planning and interpersonal skills. Good understanding of marketing processes and modus operandi.
PROFESSIONAL EXPERIENCE
Shakti Pumps (I) Limited, Indore (MP)
Deputy General Manager - Marketing
23.04.2012 – at present • Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plan and related product positioning. • Planning of electronic, print media promotion • Define and direct marketing programs for demand creation, lead generation and interface with sales channel for lead tracking and management. • Oversee product marketing including product launch management, sales training, presentation and competitive analysis and general sales support. • Channel modernization • Marketing budget planning and implementation as per plan. • Managing Press releases, press conference, corporate photo