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Retail
COMPANY PROFILE

Business Name: Lordfel Marketing
Business Type: HARDWARE
Address:
300 GOV. A. PASCUAL ST., SAN JOSE, NAVOTAS CITY
, METRO MANILA
LORDFEL MARKETING (HARDWARE) is a HARDWARE business in NAVOTAS CITY,METRO MANILA

Mission:
Lordfel Marketing Hardware’s mission is to create a hardware store that is reliable and convenient. A store that offers great service and selection of hardware and home improvement products in a customer friendly environment.
Lordfel Marketing Hardware will cater to Navotas residents, businesses, contractors, and urban commuters. Our customers will become loyal because of the great advice, prompt service, good staff attitudes, the overall quality of the buying experience, and the fact that we consistently have solutions for their needs.

Vision;
Lordfel Marketing Hardware’s vision is to be the leading retail store though out the city of Navotas. They want to provide cheaper products to consumers. Lordfel Marketing Hardware wants to expand and provide accessibility to other people who are far from their current branches. Considering the hardware’s current state, the want to be a household name not just within the city they are currently catering but also to the neighboring towns as the top seller of quality goods and provides quality service to their customers.
Objectives
There are four major objectives of Lordfel Marketing Hradware, of which three are Determine the practicability of a hardware store. 1. Develop the strategy to effectively manage and grow a profitable hardware store. 2. Establish a firm budget to operate and manage the business to continue the operation, with good cash flow and consistent profits. 3. Explore potential growth within the area market.

SWOT Analysis:

STRENGTHS-Management-Customer loyalty-Scale -Leading brands -Long term customer relationship-Their competitors are not within the same area/vicinity-Many employees-One stop shop- More visibility and advertisement-

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