Volum: I de I
Alumne:Amalia Paola Palladino
Director/Ponent:Jose M. Cabré Garcia
Departament:Organización de Empresas (OE)
Data: 28 Junio 2010
Data:28 June 2010
DADES DEL PROJECTE
Títol del Projecte: Zara and Benetton : Comparison of two business models
Nom de l 'estudiant:Amalia Paola Palladino
Titulació:Ingenieria Superior Infomatica
Crèdits:37,5
Director/Ponent: Jose M. Cabré Garcia
Departament:Organizazión de empresas (OE)
MEMBRES DEL TRIBUNAL
President:Ferran Sabate Garriga,Toma de decisiones y gestión de proyectos empresariales(PDGPE)
Vocal:Francesc Tiñena Salvañà, Compresion de datos e imagen (CDI)
Secretari:Jose M. Cabré Garcia, Empresa y Entorno Economico (EEE)
QUALIFICACIÓ
Qualificació numèrica:
Qualificació descriptiva:
Data:
AKNOWLEDGEMENTS
First of all, I would like to thank Spanish professor Jose Cabré Garcia and Italian professor Massimo Visconti, my supervisors during the dissertation, for their helpfulness. Their academic and personal help was precious throughout this difficult task; Next, I would like to take this opportunity to thank the people who generously spent time to enable me to complete successfully my dissertation with the best possible result: My family, who has supported me amazingly all these years, both financially and psychologically. Their love and support kept me going in difficult times.
My boyfriend Tomasz for his patience and moral support during my hard times.
All my friends met in Barcelona who made my stay wonderful and unforgettable:
Bigola, Paride, Fabri, Gabri, Peruzzo, Vinci, Mattew, Ale, Arvin, Philip,…
At last, I would like to thank my favorite Spanish friends: Fernando and Leire, who helped me to learn Spanish.
INDEX
CHAPTER 1 : INTRODUCTION
Pag. 8
CHAPTER 2 : PROJECT
2.1 DEFINITION
2.2 MOTIVATION
CHAPTER 3: COMPETITIVE ADVANTAGE IN THE FAST FASHION
3.1 SUPPLY CHAIN
3.1.1 DECISIONS ON
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