Retail Dissertation
DISSERTATION REPORT
On
CRM in Apparel Retail Sector
S.No. Chapter Name Page No.
1. Introduction
1. Industry Insight – Indian Retail Industry
1.1 Introduction
1.1.1 Growth in organized retail
1.1.2 Drivers for retail transformation in India
1.1.3 Challenges for organized retail
1.2 Evolution of Retail
1.3 Retailing Formats in India
1.4 Some Facts
1.5 Marketing segmentation of retail industry
2. Apparel Retail in India
2.1 Overview
2.2 Characteristics of Apparel retail sector
2.2.1 New Retail Entrepreneurs
2.2.2 Changing Consumer Behavior
2.2.3 From Franchise to Company Owned
2.3 Some Facts about Indian Apparel Industry
2.3 Major Players
2.3.1 Pantaloon Retail (India) Limited
2.3.2 Globus
2.3.3 Shopper’s Stop Limited
2.3.4 Trent Limited
2.3.5 Lifestyle International (Pvt) Limited
2.3.6 comparison between different players
2.4 Managerial Challenges
2.5 Future Outlook
2.6 Retail Touch points
3. Customer Relationship Management
3.1 Introduction
3.2 Dimensions of CRM
3.3 Customer Retention Profile
3.4 CRM & IT
2. Literature Review
3. Problem Statement
4. Methodology
5. Results & Discussions
6. Suggestions & Conclusion
References
Annexure
Industry Insight – Indian Retail Industry: The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Western-style malls have begun appearing in metros and second-rung cities alike introducing the Indian consumer to a shopping experience like never before.
The Indian Retail Sector
The Indian Retail Sector is at an inflexion point, with changing demographics driving
On
CRM in Apparel Retail Sector
S.No. Chapter Name Page No.
1. Introduction
1. Industry Insight – Indian Retail Industry
1.1 Introduction
1.1.1 Growth in organized retail
1.1.2 Drivers for retail transformation in India
1.1.3 Challenges for organized retail
1.2 Evolution of Retail
1.3 Retailing Formats in India
1.4 Some Facts
1.5 Marketing segmentation of retail industry
2. Apparel Retail in India
2.1 Overview
2.2 Characteristics of Apparel retail sector
2.2.1 New Retail Entrepreneurs
2.2.2 Changing Consumer Behavior
2.2.3 From Franchise to Company Owned
2.3 Some Facts about Indian Apparel Industry
2.3 Major Players
2.3.1 Pantaloon Retail (India) Limited
2.3.2 Globus
2.3.3 Shopper’s Stop Limited
2.3.4 Trent Limited
2.3.5 Lifestyle International (Pvt) Limited
2.3.6 comparison between different players
2.4 Managerial Challenges
2.5 Future Outlook
2.6 Retail Touch points
3. Customer Relationship Management
3.1 Introduction
3.2 Dimensions of CRM
3.3 Customer Retention Profile
3.4 CRM & IT
2. Literature Review
3. Problem Statement
4. Methodology
5. Results & Discussions
6. Suggestions & Conclusion
References
Annexure
Industry Insight – Indian Retail Industry: The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Western-style malls have begun appearing in metros and second-rung cities alike introducing the Indian consumer to a shopping experience like never before.
The Indian Retail Sector
The Indian Retail Sector is at an inflexion point, with changing demographics driving
References: 8. “Consumer Lifestyles in India” Euromonitor, International Consumer Lifestyles Database(2005) 9. “Global Apparel, Accessories and Luxury Goods” Datamonitor, (2006) 10