Retail Environment
Introduction
Neiman Marcus, is an American luxury specialty department store that involves a high standard of quality, style and customer service. Neiman Marcus offers a huge assortment of Women’s Apparel, Men’s Apparel, Shoes, Handbags, Jewelry, Accessories, Beauty, Kids Apparel and Home Furnishing from the very best designers.
Neiman Marcus is multi-channel retailer, they sell to the public via more than one distribution channel - through mail order catalogues, bricks and mortar stores, online, and via mobile technology; the latter two being the most recent, and currently fastest growing channels. This project will focus on Neiman Marcus department store at Beverly Hills, CA.
I chose this particular channel because Neiman Marcus is my favorite department store. The goods at this department store represent top-notch luxury.
You get all your favorite designers from Christian Louboutin, to Chanel, to Celine, to Prada, etc in one place. It's a candy store for adults! I found that Neiman Marcus has the best merchandise and the assortment in the competitive market. Sales promotions are very frequent and discounts are tangible. The service is impeccable; return police is also very reasonable and loyal.
The reason why I chose this particular channel location is because I live near by, in Westwood. It takes me five minutes to reach this place by car. I love the cafe on the forth floor because after a long day of shopping it's nice to relax, refresh and people watch. This Neiman location has a way bigger selection on items, especially handbags.
The location is perfect; Beverly Hills is one of the most famous places in the world. I am saying that as an international student, who had a dream to at least once appear there. How many times we saw Rodeo Drive, Four Seasons Hotel, Neiman Marcus, in the movies? Countless times. It represents a beautiful and wealthy side of Los Angeles.
HISTORY
The Neiman Marcus
Neiman Marcus, is an American luxury specialty department store that involves a high standard of quality, style and customer service. Neiman Marcus offers a huge assortment of Women’s Apparel, Men’s Apparel, Shoes, Handbags, Jewelry, Accessories, Beauty, Kids Apparel and Home Furnishing from the very best designers.
Neiman Marcus is multi-channel retailer, they sell to the public via more than one distribution channel - through mail order catalogues, bricks and mortar stores, online, and via mobile technology; the latter two being the most recent, and currently fastest growing channels. This project will focus on Neiman Marcus department store at Beverly Hills, CA.
I chose this particular channel because Neiman Marcus is my favorite department store. The goods at this department store represent top-notch luxury.
You get all your favorite designers from Christian Louboutin, to Chanel, to Celine, to Prada, etc in one place. It's a candy store for adults! I found that Neiman Marcus has the best merchandise and the assortment in the competitive market. Sales promotions are very frequent and discounts are tangible. The service is impeccable; return police is also very reasonable and loyal.
The reason why I chose this particular channel location is because I live near by, in Westwood. It takes me five minutes to reach this place by car. I love the cafe on the forth floor because after a long day of shopping it's nice to relax, refresh and people watch. This Neiman location has a way bigger selection on items, especially handbags.
The location is perfect; Beverly Hills is one of the most famous places in the world. I am saying that as an international student, who had a dream to at least once appear there. How many times we saw Rodeo Drive, Four Seasons Hotel, Neiman Marcus, in the movies? Countless times. It represents a beautiful and wealthy side of Los Angeles.
HISTORY
The Neiman Marcus