One of the main criteria for a successful business, most especially in retail, is the location. Thus, in this study we reviewed both Cebu and Metro Manila to evaluate the potential of entering the retail industry and market in Cebu.
Metro Manila is officially called the National Capital Region (NCR) and is composed of Manila plus 16 surrounding cities and municipalities. Metro Manila is considered to be the political, economic, social, and cultural center of the Philippines. The most prominent cities that serve important roles in the business and retail in Metro Manila are Makati and Mandaluyong City.
A. Makati City is considered to be one of the most important cities in the Philippines in terms of finance and commerce. Many refer to it as Business Capital of the Philippines since many companies would locate their main offices in this area. If in the United States their stock trading are done in New York In the Philippines it is done in Makati City at The Philippine Stock Exchange Located at Ayala Avenue.
Makati City is also known for the numerous of malls located in it like SM Makati, Glorietta Mall, Greenbelt, Rustans Department store and Rockwell. Many 5 star hotels are also located in Makati like Mandarin Oriental, Makati Shangri-la and Manila Peninsula Hotel. Other well-known hotels that can be found in Makati are Inter-Comtinental Hotel, Dusit Hotel and many more.
B. Through time, Mandaluyong City has eventually became, one of the leading business centers in the Philippines. Many would sometimes compare Mandaluyong and Makati with each other because of some similarities that they have. In Mandaluyong a part of the Philippines stock exchange can also be found. Many malls can also be located in Mandaluyong like SM Mega Mall, The Podium, Shangri-la Mall, Star Mall and Robinson Galleria.
Currently, there are more constructions that are happening in Ortigas that caters to different businesses like the