Retail Management
ENTREPRENEURSHIP
AND
SMALL BUSINESS MANAGEMENT
BUSINESS PLAN REPORT
DYNAMITE STORE
Business plan
Content:
Content: 3 1.0/ Executive Summary 5 1.1/ Objectives: 7 1.2/ Mission: 7 1.3/ Key to success: 8 2.0/ Company summary 8 2.1/ Company Ownership 9 2.2/ Start-up Summary 10 2.3/ Company Location and Facilities 13 3.0/ Services: 13 3.1/ Service Description: 14 3.2/ Competitive Comparison 16 3.3/ Sales Literature: 17 3.4/ Sourcing: 17 3.5/ Technology: 18 3.6/ Future Services 18 4.0/ Market Analysis Summary 19 4.1/ Market Segmentation 22 4.2/ Target Market Segment Strategy 24 4.2.1/ Market Needs 25 4.2.2/ Market Trends 27 4.2.3/ Market Growth 28 4.3.3/ Competition and Buying Patterns 29 4.3.4/ Main Competitors 30 5.0/ Strategy and Implementation Summary 31 5.4/ Marketing Strategy 32 5.4.1/ Positioning Statement 32 5.4.2/ Pricing Strategy 33 5.4.3/ Promotion Strategy 34 5.5/ Sales Strategy 35 5.5.1/ Sales forecast 36 5.6/ Strategic Alliances 39 5.7/ Milestones 40 6.0/ Management Summary 44 6.1/ Organization Structure 44 6.2/ Personnel Plan 46 7.0/ Financial Plan: 48 7.1.1/ Investment: 48 7.1.2/ Operation: 49 7.1.3/ Revenue: 50 7.1.4/ Depreciation: 51 7.2/ Break-Even Analysis 52 Appendix: 57 References: 59
1.0/ Executive Summary
The purpose of this report is to provide information about the idea of Dynamite game station and handmade shop.
Dynamite, unlike a typical cafe, will provide a unique space for entertainment and individual decoration. Dynamite will trying to satisfy the demand of a unique type of entertainment which is safe and sound for customers, especially the students in University Village, where is not as many services as in the center of the Hochiminh City.
We intend to run our business in the National University’s Campus, Thu Duc district, Ho Chi Minh City. The majority number of students and the acceptable price in this location are the
AND
SMALL BUSINESS MANAGEMENT
BUSINESS PLAN REPORT
DYNAMITE STORE
Business plan
Content:
Content: 3 1.0/ Executive Summary 5 1.1/ Objectives: 7 1.2/ Mission: 7 1.3/ Key to success: 8 2.0/ Company summary 8 2.1/ Company Ownership 9 2.2/ Start-up Summary 10 2.3/ Company Location and Facilities 13 3.0/ Services: 13 3.1/ Service Description: 14 3.2/ Competitive Comparison 16 3.3/ Sales Literature: 17 3.4/ Sourcing: 17 3.5/ Technology: 18 3.6/ Future Services 18 4.0/ Market Analysis Summary 19 4.1/ Market Segmentation 22 4.2/ Target Market Segment Strategy 24 4.2.1/ Market Needs 25 4.2.2/ Market Trends 27 4.2.3/ Market Growth 28 4.3.3/ Competition and Buying Patterns 29 4.3.4/ Main Competitors 30 5.0/ Strategy and Implementation Summary 31 5.4/ Marketing Strategy 32 5.4.1/ Positioning Statement 32 5.4.2/ Pricing Strategy 33 5.4.3/ Promotion Strategy 34 5.5/ Sales Strategy 35 5.5.1/ Sales forecast 36 5.6/ Strategic Alliances 39 5.7/ Milestones 40 6.0/ Management Summary 44 6.1/ Organization Structure 44 6.2/ Personnel Plan 46 7.0/ Financial Plan: 48 7.1.1/ Investment: 48 7.1.2/ Operation: 49 7.1.3/ Revenue: 50 7.1.4/ Depreciation: 51 7.2/ Break-Even Analysis 52 Appendix: 57 References: 59
1.0/ Executive Summary
The purpose of this report is to provide information about the idea of Dynamite game station and handmade shop.
Dynamite, unlike a typical cafe, will provide a unique space for entertainment and individual decoration. Dynamite will trying to satisfy the demand of a unique type of entertainment which is safe and sound for customers, especially the students in University Village, where is not as many services as in the center of the Hochiminh City.
We intend to run our business in the National University’s Campus, Thu Duc district, Ho Chi Minh City. The majority number of students and the acceptable price in this location are the
References: http://www.bplans.com/lawn_and_garden_services_business_plan/services_fc.php#.UPuzVB0U-M1 http://www.liveplan.com/?pasc=sample_plan_interstitial_ch http://www.onepagebusinessplan.com/about.htm http://www.inc.com/guides/2010/08/how-to-write-a-summary-business-plan.html http://www.thebusinessplanstore.com/sample_business_plan_executive_summary.htm http://homebusiness.about.com/lr/company_summary/331737/2/