retail management
Retail Management Term Paper
Mar 4232 Springs – 2014 CRN 10230
Lori Frantz
History
Charles Lewis Tiffany and John B Young founded Tiffany’s in 1937. Charles Tiffany borrowed $1000 from his father to begin a “stationary and fancy goods emporium.” They sold jewelry, sterling silver, china, crystal, stationary, fragrance, personal accessories and some leather goods
The new emporium was located in downtown Manhattan. “. They discovered a newly emerging “American style” that departed from the European design aesthetic, which was rooted in ceremonial patterns and the Victorian era’s mannered opulence. The young entrepreneurs were inspired by the natural world, which they interpreted in patterns of simplicity, harmony and clarity.”
They had put together a catalog featuring their collection that was initially published in 1845, this was the beginning of the” tiffany blue “concept that today still stands along with the wrapped blue box logo which depicts style and sophistication.
In 1853 Charles Tiffany took control and change the store focus and name. The new name became Tiffany and Company with a focus on jewelry. In 1867 Tiffany received recognition at the Paris Worlds Fair when “the company was awarded the grand prize for silver craftsmanship, the first time that an American design house had been so honored by a foreign jury. Tiffany was the first American company to employ the British silver standard (92% pure). Largely through the efforts of Charles Lewis Tiffany, this standard was adopted by the U.S. Government.”(Tiffany)
By 1870 they had become Americas premier silversmiths and purveyors of jewels and timepieces. The company had grown to over 1000 employees and had stores in London, Paris and Geneva.
“In 1878 Tiffany acquired one of the world 's largest and finest fancy yellow diamonds from the Kimberley diamond mines in South Africa. Under the guidance of Tiffany 's eminent gemologist, Dr. George Frederick Kunz, the diamond was cut
Mar 4232 Springs – 2014 CRN 10230
Lori Frantz
History
Charles Lewis Tiffany and John B Young founded Tiffany’s in 1937. Charles Tiffany borrowed $1000 from his father to begin a “stationary and fancy goods emporium.” They sold jewelry, sterling silver, china, crystal, stationary, fragrance, personal accessories and some leather goods
The new emporium was located in downtown Manhattan. “. They discovered a newly emerging “American style” that departed from the European design aesthetic, which was rooted in ceremonial patterns and the Victorian era’s mannered opulence. The young entrepreneurs were inspired by the natural world, which they interpreted in patterns of simplicity, harmony and clarity.”
They had put together a catalog featuring their collection that was initially published in 1845, this was the beginning of the” tiffany blue “concept that today still stands along with the wrapped blue box logo which depicts style and sophistication.
In 1853 Charles Tiffany took control and change the store focus and name. The new name became Tiffany and Company with a focus on jewelry. In 1867 Tiffany received recognition at the Paris Worlds Fair when “the company was awarded the grand prize for silver craftsmanship, the first time that an American design house had been so honored by a foreign jury. Tiffany was the first American company to employ the British silver standard (92% pure). Largely through the efforts of Charles Lewis Tiffany, this standard was adopted by the U.S. Government.”(Tiffany)
By 1870 they had become Americas premier silversmiths and purveyors of jewels and timepieces. The company had grown to over 1000 employees and had stores in London, Paris and Geneva.
“In 1878 Tiffany acquired one of the world 's largest and finest fancy yellow diamonds from the Kimberley diamond mines in South Africa. Under the guidance of Tiffany 's eminent gemologist, Dr. George Frederick Kunz, the diamond was cut
Cited: "About Tiffany & Co." Tiffany & Co. For The Press | . Tiffany & Company Foundation, n.d. Web. 2 Apr. 2014. . "Investor Relations." At Blue Nile. Blue Nile, n.d. Web. 2 Apr. 2014. . "The Team." TIFFANY CO. N.p., May 2013. Web. 2 Apr. 2014. . "Tiffany and Co | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share." Tiffany and Co | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share. N.p., n.d. Web. 2 Apr. 2014. . "U.S. Securities and Exchange Commission | Homepage." U.S. Securities and Exchange Commission | Homepage. US Government, 8 Mar. 2014. Web. 2 Apr. 2014. . Van Patten, Mary. "Waterside Store Interview." Interview. Questions for Retail Management n.d.: n. pag. Print.