Retail Management
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National Institute Of Retail Management
MARKS: 80 .
COURSE: MBA
SUB: Retail Management.
N.B.: 1) Attempt any Four Questions
2 All questions carries equal marks.
CASE 1: BOBCAT
Bobcat India Limited revolutionized footwear selling in India. The company hit upon the idea of reaching customers through exclusive retail stores way back in 1932 and set up its own outlets, which numbered around 1,200. it was no mean task setting up such a large network of retail outlets, especially when 90% of them were owned and operated by the company, the rest being dealer-owned and operated. This chain store format identity has been a strong differentiating factor in the Indian retail sector, being the first of its kind. Combined with the high quality of the footwear, the brand soon had top-of-the-mind recall and stayed there for many years. Until a few years ago, the name ‘Bobcat’ Was synonymous with organized retailing in India, the only one of its kind.
The Chain Store Format
The Bobcat chain store format had its own credo ---a signature store-design with exclusive signage and windows in order to facilitate easy association in the minds of the Indian consumers. At present there are only two major categories of store in the Bobcat Chain Store format: a) Bobcat Family Stores b) Bobcat Bazaar
a) Bobcat Family Stores
These are sub-divided into two formats again, based on the size of the stores. They are: I) Super Stores, generally more than 5,000 sq.ft. catering to customers in the footwear category. II) High-street stores that are anywhere between 500 and 1,500 sq.ft., found in busy shopping areas.
b) Bobcat Bazaar
Bobcat Bazaar stores sell the company’s planned economy product lines and market- down merchandise round the year. Known as R-pair stores, their performance depends heavily upon the availability of marked-down merchandise. Such markdowns are done on products that have
National Institute Of Retail Management
MARKS: 80 .
COURSE: MBA
SUB: Retail Management.
N.B.: 1) Attempt any Four Questions
2 All questions carries equal marks.
CASE 1: BOBCAT
Bobcat India Limited revolutionized footwear selling in India. The company hit upon the idea of reaching customers through exclusive retail stores way back in 1932 and set up its own outlets, which numbered around 1,200. it was no mean task setting up such a large network of retail outlets, especially when 90% of them were owned and operated by the company, the rest being dealer-owned and operated. This chain store format identity has been a strong differentiating factor in the Indian retail sector, being the first of its kind. Combined with the high quality of the footwear, the brand soon had top-of-the-mind recall and stayed there for many years. Until a few years ago, the name ‘Bobcat’ Was synonymous with organized retailing in India, the only one of its kind.
The Chain Store Format
The Bobcat chain store format had its own credo ---a signature store-design with exclusive signage and windows in order to facilitate easy association in the minds of the Indian consumers. At present there are only two major categories of store in the Bobcat Chain Store format: a) Bobcat Family Stores b) Bobcat Bazaar
a) Bobcat Family Stores
These are sub-divided into two formats again, based on the size of the stores. They are: I) Super Stores, generally more than 5,000 sq.ft. catering to customers in the footwear category. II) High-street stores that are anywhere between 500 and 1,500 sq.ft., found in busy shopping areas.
b) Bobcat Bazaar
Bobcat Bazaar stores sell the company’s planned economy product lines and market- down merchandise round the year. Known as R-pair stores, their performance depends heavily upon the availability of marked-down merchandise. Such markdowns are done on products that have