Retail Mareting
RETAIL IN APPAREL INDUSTRY
By: Ghousia Islam Madhuri Jain Dugar Neha Agrawal Piyushi Sanghai Riya Jain
MMA 2ND Semester :
What is Retailing ?
Retailing is a set of business activities that adds value to the products & services sold to the consumers for their personnel or family use.
India Stats in 2011 :
Indian retail business valued at around US$ 550 billion in 2011 A report by Boston Consulting Group (BCG) has revealed that the country 's organised retail is estimated at US$ 28 billion with around 7 per cent penetration. It is projected to become a US$ 260 billion business over the next decade with around 21 per cent penetration.
Apparel Retailing :
In India, clothing retail accounts for 36% of organized retail business. With the advent of modern format retailers and the growth of plastic cards, affluent urban Indian women are shopping like never before. Although the apparel industry seems to be in the maturity stage and growth is slow, fashion trend cycles are accelerating
Indian apparel retail industry
The Indian apparel retail industry representing a compound annual growth rate (CAGR) of 9.9%. Ranked as the top retail destination globally & among 30 emerging markets in the world. It is the second largest untapped market after China.
SWOT Analysis : Apparel Industry
Strength :
Growing domestic market, increase in number of malls Democracy provides a stable economic and social environment, putting international players at ease Easy credit facility and plastic card revolution is increasing the purchasing power, particularly of the younger generations.
Opportunities :
Increasing demand for brands from the middle class Research and new product development can help the companies to move across the value chain Retail sector in rural India is almost untouched, presenting tremendous opportunity
Weakness :
Predominance of unorganized sector Technological obsolescence in the supply
By: Ghousia Islam Madhuri Jain Dugar Neha Agrawal Piyushi Sanghai Riya Jain
MMA 2ND Semester :
What is Retailing ?
Retailing is a set of business activities that adds value to the products & services sold to the consumers for their personnel or family use.
India Stats in 2011 :
Indian retail business valued at around US$ 550 billion in 2011 A report by Boston Consulting Group (BCG) has revealed that the country 's organised retail is estimated at US$ 28 billion with around 7 per cent penetration. It is projected to become a US$ 260 billion business over the next decade with around 21 per cent penetration.
Apparel Retailing :
In India, clothing retail accounts for 36% of organized retail business. With the advent of modern format retailers and the growth of plastic cards, affluent urban Indian women are shopping like never before. Although the apparel industry seems to be in the maturity stage and growth is slow, fashion trend cycles are accelerating
Indian apparel retail industry
The Indian apparel retail industry representing a compound annual growth rate (CAGR) of 9.9%. Ranked as the top retail destination globally & among 30 emerging markets in the world. It is the second largest untapped market after China.
SWOT Analysis : Apparel Industry
Strength :
Growing domestic market, increase in number of malls Democracy provides a stable economic and social environment, putting international players at ease Easy credit facility and plastic card revolution is increasing the purchasing power, particularly of the younger generations.
Opportunities :
Increasing demand for brands from the middle class Research and new product development can help the companies to move across the value chain Retail sector in rural India is almost untouched, presenting tremendous opportunity
Weakness :
Predominance of unorganized sector Technological obsolescence in the supply
Bibliography: Indian Institute of Management Ahmedabad Research Paper – Preeta H Vyas. Google Indian Textile & Apparel Industry Research Paper By Arvind Sanghal Technopark Case Study Reference – Pantaloons & Shoppers Stop IBS Research Paper THANKING YOU!! To our respected teacher Dipa Ma’am & Friends!!!