Retail Marketing - Environmental Scan
Environmental Scan
Social and cultural factors— The Loblaws SuperStore bakery section is accommodated to fit the needs of customers of all age groups. The bakery provides an assorted variety of breads, bagels, cookies, cakes and cupcakes for all occasions, pies, muffins, pastries, and many other baked goods. The products are all reasonably priced and affordable to fit the income levels of all social classes.
One of the largest Loblaws is located in Downtown, Toronto. Maple Leaf Gardens is a historic arena in Toronto, on the northwest corner of Carlton Street and Church Street in Toronto 's Garden District that has since been converted into a Loblaw’s Supermarket. This location, being the largest supermarket, attracts over thousands of customers on a daily basis.
Because this particular Loblaws is located in an area which is home to ‘higher class’ individuals, it results in customers who are willing to pay for items that are more high-end.
The bakery section at the Maple Leaf Gardens accommodates the needs of all individuals. For instance, customers who are looking for something more gourmet can choose from a variety of gourmet cakes, fruitcakes and cheesecakes that are retailed slightly higher than the rest of the cakes. Customers looking to buy something that isn’t too expensive, such as a birthday cake for a child or to satisfy a small craving, can select from a wide variety of cakes, donuts, cupcakes, and pastries that are retailed at a much lower price. Loblaw’s takes great measures in order to market themselves to the public. Besides distributing weekly flyers, the company has its own website and uses social media, such as Facebook, in order to reach a larger market.
The website allows viewers to view weekly flyers, get great recipes and check what items are in store at any location they choose. The Loblaw Facebook page provides viewers with pictures of items at the store, latest offers, and upcoming sales. Promotions include price
Social and cultural factors— The Loblaws SuperStore bakery section is accommodated to fit the needs of customers of all age groups. The bakery provides an assorted variety of breads, bagels, cookies, cakes and cupcakes for all occasions, pies, muffins, pastries, and many other baked goods. The products are all reasonably priced and affordable to fit the income levels of all social classes.
One of the largest Loblaws is located in Downtown, Toronto. Maple Leaf Gardens is a historic arena in Toronto, on the northwest corner of Carlton Street and Church Street in Toronto 's Garden District that has since been converted into a Loblaw’s Supermarket. This location, being the largest supermarket, attracts over thousands of customers on a daily basis.
Because this particular Loblaws is located in an area which is home to ‘higher class’ individuals, it results in customers who are willing to pay for items that are more high-end.
The bakery section at the Maple Leaf Gardens accommodates the needs of all individuals. For instance, customers who are looking for something more gourmet can choose from a variety of gourmet cakes, fruitcakes and cheesecakes that are retailed slightly higher than the rest of the cakes. Customers looking to buy something that isn’t too expensive, such as a birthday cake for a child or to satisfy a small craving, can select from a wide variety of cakes, donuts, cupcakes, and pastries that are retailed at a much lower price. Loblaw’s takes great measures in order to market themselves to the public. Besides distributing weekly flyers, the company has its own website and uses social media, such as Facebook, in order to reach a larger market.
The website allows viewers to view weekly flyers, get great recipes and check what items are in store at any location they choose. The Loblaw Facebook page provides viewers with pictures of items at the store, latest offers, and upcoming sales. Promotions include price
References: http://www.ssc.wisc.edu/~wright/ContemporaryAmericanSociety/Chapter%207%20--%20consumerism%20--%20Norton%20August.pdf http://www.loblaws.ca/LCLOnline/store_selector.jsp;jsessionid=q0G8SFhOf06LtSenoQ1UOw**.node3?redirect=&_requestid=373533