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Retailcase Lacoste

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Retailcase Lacoste
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Lacoste:
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The crocodile sells online!
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Retail Marketing 2012 - 2013
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Faculty of Economics and Business University of Groningen
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Group 4.29:
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Harry Nijkamp s2247917
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Jorrit Bosma s1586157
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Stefan Jansen s2222345
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Thijs Fikkert s2243709
Table of contents

Table of contents - 2 - 1. Introduction - 3 - 2. Situation description and analysis - 4 - 2.1 Internal - 4 - 2.2 External - 5 - 3. SWOT-analysis - 7 - 4. Strategy implementation - 9 - 4.1 Website - 9 - 4.2 Cross Channel alignment - 11 - 5. Literature - 12 - Appendix 1 - 13 -

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