Retailer Market Mapping
A
PROJECT REPORT
ON
“RETAILER MARKET MAPPING”
FOR
BHARTI TELETECH LTD.
[pic]
SUBMITTED BY
SIDDHARTH A. AHUJA
Executive Summary
This marketing initiative is one of the first steps in a series of initiatives towards making ‘Beetel’ the most loved and aspirational brand. The objective includes making Bharti Teletech Limited a robust distribution powerhouse, with a vision to enable technology reach each and every household across the length and breadth of the country.
As a part of this marketing campaign Beetel deployed its team in various areas like Mumbai, Ahmadabad, Baroda, Nagpur, Surat, Pune, Raipur, and Indore.
Following are the key objectives identified for this initiative:
• Market Mapping for the universe of retailers operating in Verticals of Telecom, IT, B2B and Electronics.
• To find out the retail outlets in the market which could be converted into Factory / Brand outlets , Shop in Shop etc.
• To understand the opportunities in the market wherein Beetel could pitch in for the distribution of the various products.
Introduction
Bharti Teletech is into Selling and Distribution of Technology products as well as Manufacturing of basic and feature landline phones. Incorporated in July 1985, this was the first entity of Sunil Bharti Mittal which became the stepping stone for the group towards the telecom journey which is still touching newer heights.
Bharti Teletech was the first in India that started the manufacture of electronic push button telephone instruments under the brand name Beetel. By the time Year 1995 came to close, Bharti Teletech was the largest manufacturer of telephones in India. Around the same time, it started setting up the retail channel for selling Beetel branded phones and other products.
Beetel have the distinction of being the first in India to bring: • Push Button Phone in 1985
PROJECT REPORT
ON
“RETAILER MARKET MAPPING”
FOR
BHARTI TELETECH LTD.
[pic]
SUBMITTED BY
SIDDHARTH A. AHUJA
Executive Summary
This marketing initiative is one of the first steps in a series of initiatives towards making ‘Beetel’ the most loved and aspirational brand. The objective includes making Bharti Teletech Limited a robust distribution powerhouse, with a vision to enable technology reach each and every household across the length and breadth of the country.
As a part of this marketing campaign Beetel deployed its team in various areas like Mumbai, Ahmadabad, Baroda, Nagpur, Surat, Pune, Raipur, and Indore.
Following are the key objectives identified for this initiative:
• Market Mapping for the universe of retailers operating in Verticals of Telecom, IT, B2B and Electronics.
• To find out the retail outlets in the market which could be converted into Factory / Brand outlets , Shop in Shop etc.
• To understand the opportunities in the market wherein Beetel could pitch in for the distribution of the various products.
Introduction
Bharti Teletech is into Selling and Distribution of Technology products as well as Manufacturing of basic and feature landline phones. Incorporated in July 1985, this was the first entity of Sunil Bharti Mittal which became the stepping stone for the group towards the telecom journey which is still touching newer heights.
Bharti Teletech was the first in India that started the manufacture of electronic push button telephone instruments under the brand name Beetel. By the time Year 1995 came to close, Bharti Teletech was the largest manufacturer of telephones in India. Around the same time, it started setting up the retail channel for selling Beetel branded phones and other products.
Beetel have the distinction of being the first in India to bring: • Push Button Phone in 1985