Retailing and Food Bazaar
A
CASE STUDY ON
BIG BAZAAR – THE ROUTE TO THE INDIAN MASS MARKET
SUBMITTED TO: Dr. Ravi Vaidya
SEMESTER: IV
BATCH: 2009-2011
SUBMITTED BY:
Darshan Shah
Shreya Shah
Hitesh Nirmal
Mayur Garmora
S. R. LUTHRA INSTITUTE OF MANAGEMENT
SURAT
INDEX Sr. No. | Particulars | Page No. | 1 | About case | 3 | 2 | Question - one | 11 | 3 | Question – two | 11 | 4 | Question – three | 12 | 5 | Question – four | 12 | 6 | Bibliography | 12 |
BIG BAZAAR – THE ROUTE TO THE MASS MARKET
Big Bazaar. This hypermarket chain was introduced in India by Pantaloon Retail (India) Limited. The year was 2001. The first store opened in Kolkata and was followed by stores in Hyderabad and Bangalore, in a short span of 22 days. These stores contributed over Rs. 43 crores to the company’s turnover and over 2.89 crores to the PBDIT in the first year itself. In 2006-07, more Indians discovered the value of shopping in Big Bazaar. Big Bazaar launched 27 new stores in 22 cities, covering over 1.40 million square feet. While Big Bazaar continued to expand in the large cities, it also tapped consumption potential in smaller cities like Agra, Allahabad, Coimbatore, Surat, Panipat, Palakkad, Kanpur and Kolhapur. By May 2008, there were 89 Big Bazaar spread across various cities and towns across the country.
‘jo bazaar mein milta hai, who sab yahan milta hai’, is how Rakesh Biyani, Director, Pantaloon Retail (India) Limited, described Big Bazaar. The Big Bazaar is a term commonly used for the market or marketplace. Whenever any of us need anything, the simplest way to get it is to go the bazaar. Big Bazaar represents a location where a customer can shop for anything that he needs, for which he would normally visit a bazaar or the market.
Retail in India is still at a nascent stage. This case study has been prepared as a basis for discussion, on evolving formats suitable for India.
COMPANY BACKGROUND
Pantaloon Retail (India) Limited was incorporated as Menz
CASE STUDY ON
BIG BAZAAR – THE ROUTE TO THE INDIAN MASS MARKET
SUBMITTED TO: Dr. Ravi Vaidya
SEMESTER: IV
BATCH: 2009-2011
SUBMITTED BY:
Darshan Shah
Shreya Shah
Hitesh Nirmal
Mayur Garmora
S. R. LUTHRA INSTITUTE OF MANAGEMENT
SURAT
INDEX Sr. No. | Particulars | Page No. | 1 | About case | 3 | 2 | Question - one | 11 | 3 | Question – two | 11 | 4 | Question – three | 12 | 5 | Question – four | 12 | 6 | Bibliography | 12 |
BIG BAZAAR – THE ROUTE TO THE MASS MARKET
Big Bazaar. This hypermarket chain was introduced in India by Pantaloon Retail (India) Limited. The year was 2001. The first store opened in Kolkata and was followed by stores in Hyderabad and Bangalore, in a short span of 22 days. These stores contributed over Rs. 43 crores to the company’s turnover and over 2.89 crores to the PBDIT in the first year itself. In 2006-07, more Indians discovered the value of shopping in Big Bazaar. Big Bazaar launched 27 new stores in 22 cities, covering over 1.40 million square feet. While Big Bazaar continued to expand in the large cities, it also tapped consumption potential in smaller cities like Agra, Allahabad, Coimbatore, Surat, Panipat, Palakkad, Kanpur and Kolhapur. By May 2008, there were 89 Big Bazaar spread across various cities and towns across the country.
‘jo bazaar mein milta hai, who sab yahan milta hai’, is how Rakesh Biyani, Director, Pantaloon Retail (India) Limited, described Big Bazaar. The Big Bazaar is a term commonly used for the market or marketplace. Whenever any of us need anything, the simplest way to get it is to go the bazaar. Big Bazaar represents a location where a customer can shop for anything that he needs, for which he would normally visit a bazaar or the market.
Retail in India is still at a nascent stage. This case study has been prepared as a basis for discussion, on evolving formats suitable for India.
COMPANY BACKGROUND
Pantaloon Retail (India) Limited was incorporated as Menz