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Retailing Business Plan

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Retailing Business Plan
Retailing
Assignment No.1

Submitted to
Sir: Waseem Irshad

Submitted by
Rao Shafae Ali L1F11BBAM2047
Shaheryar Khalid L1F11BBAM2151

BBA HONS: Section (C )

UCP Business School
University of Central Punjab

Executive Summary
Modern Mobile Accessories is redefining how we perceive Mobile Accessories. Traditionally, Mobile Accessories remained out of the hands of most consumers due to their high cost. As a result, we have invested time and resources into finding ways to give the systems higher value and lower cost.
Today, cellular phones are truly consumer electronics devices owned by almost everyone. We have potential customers everywhere because mobiles are used everywhere.
Modern Mobile Accessories is taking advantage of an opportunity to become a highly distinguished and recognized leader in the Mobile Accessories industry. It is the goal of our company to become established as the leading distributor of Mobile Phone Accessories in Lahore.
In order to achieve this goal, Modern Mobile Accessories critical success factors will be to identify emerging trends and integrate them into our business operations, respond quickly to technology changes/be there early, provide high-quality services, invest time and money in marketing and advertising, expand into specialty markets, and stay ahead of the "technology curve."

Vision
Provide excellent customer service, grow and maintain a referral network of customers.

Mission
Modern Mobile Phone Accessories mission is to offer its customers the highest quality products. Additionally, the technological expertise to assist customers in picking the product that best meets their needs. Finally, our staff will have strong vendor relationships with the product suppliers and will be able to meet customers' demand for the newest innovation in mobile phone accessories.
We believe it is important to remain an active member of the community, and to impact people's lives in more ways than deriving a profit from them. We

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