RETENTION BY EMPLOYER BRANDING
Abstract :
Employee attrition is a very big problem not only in India but also in other countries too. Attrition rate is increasing day by day. Attracting and retaining the best and brightest employees is a daily struggle for most human resources professionals. Companies that try to recruit candidates with salary, benefits and other job-specific dimensions alone have missed the point. These attributes are easily matched by the competition. Employer branding is the development and communication of an organization's culture as an employer in the marketplace. An organization must adopt a concerted and focused approach to building and maintaining its reputation as a ‘Best Workplace’ and constantly work towards reinforcing this branding through continuous exercises.
Abstract :
Employee attrition is a very big problem not only in India but also in other countries too. Attrition rate is increasing day by day. Attracting and retaining the best and brightest employees is a daily struggle for most human resources professionals. Companies that try to recruit candidates with salary, benefits and other job-specific dimensions alone have missed the point. These attributes are easily matched by the competition. Employer branding is the development and communication of an organization's culture as an employer in the marketplace. An organization must adopt a concerted and focused approach to building and maintaining its reputation as a ‘Best Workplace’ and constantly work towards reinforcing this branding through continuous exercises.
Abstract :
Employee attrition is a very big problem not only in India but also in other countries too. Attrition rate is increasing day by day. Attracting and retaining the best and brightest employees is a daily struggle for most human resources professionals. Companies that try to recruit candidates with salary, benefits and other job-specific dimensions alone have missed the point. These attributes are easily matched by the competition.
Employee attrition is a very big problem not only in India but also in other countries too. Attrition rate is increasing day by day. Attracting and retaining the best and brightest employees is a daily struggle for most human resources professionals. Companies that try to recruit candidates with salary, benefits and other job-specific dimensions alone have missed the point. These attributes are easily matched by the competition. Employer branding is the development and communication of an organization's culture as an employer in the marketplace. An organization must adopt a concerted and focused approach to building and maintaining its reputation as a ‘Best Workplace’ and constantly work towards reinforcing this branding through continuous exercises.
Abstract :
Employee attrition is a very big problem not only in India but also in other countries too. Attrition rate is increasing day by day. Attracting and retaining the best and brightest employees is a daily struggle for most human resources professionals. Companies that try to recruit candidates with salary, benefits and other job-specific dimensions alone have missed the point. These attributes are easily matched by the competition. Employer branding is the development and communication of an organization's culture as an employer in the marketplace. An organization must adopt a concerted and focused approach to building and maintaining its reputation as a ‘Best Workplace’ and constantly work towards reinforcing this branding through continuous exercises.
Abstract :
Employee attrition is a very big problem not only in India but also in other countries too. Attrition rate is increasing day by day. Attracting and retaining the best and brightest employees is a daily struggle for most human resources professionals. Companies that try to recruit candidates with salary, benefits and other job-specific dimensions alone have missed the point. These attributes are easily matched by the competition.