Review Questions Answers Lecture 2
Review questions – Lecture 2
1.
_______________ transform product specifications and new process technology into a new or revised production system. A.
New process design and development projects
B.
New product design and development projects
C.
Concurrent engineering projects
D.
Operations management projects
A
2.
High-quality innovators typically gain which advantages? A.
They can fund more new design and development projects than other firms.
B.
They satisfy customers more effectively, building strong brand image and customer loyalty.
C.
They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs.
D.
None of these.
B
3.
Which of the following statements is true regarding product/process innovation? A.
Innovation projects are operational processes.
B.
Product and process development activities are usually closely linked.
C.
Product/process design is a part of the resource/technology supply chain.
D.
All of these statements are true.
D
4.
The stage of the product life cycle in which process innovation becomes an important way to increase efficiencies is: A.
Launch
B.
Growth
C.
Maturity
D.
Decline
C
5. Which of the following is not a characteristic of a production-line approach to provide a service?
a. Division of labor
b. Substitution of technology for people
c. Standardization of the process and service provided
d. High employee autonomy in task execution*
6. Which one of the following is not an example of a high customer contact service?
a. Dry cleaning*
b. Banking
c. School
d. Hotel
7. Which of the following is not an incremental service innovation?
a. Service line extension
b. Service improvements
c. Style changes
d. Service quality initiative*
8. ___________ is not one of the categories of intellectual property.
a. A trademark
b. A trade secret
c. Industrial design.
d. Process layout*
1.
_______________ transform product specifications and new process technology into a new or revised production system. A.
New process design and development projects
B.
New product design and development projects
C.
Concurrent engineering projects
D.
Operations management projects
A
2.
High-quality innovators typically gain which advantages? A.
They can fund more new design and development projects than other firms.
B.
They satisfy customers more effectively, building strong brand image and customer loyalty.
C.
They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs.
D.
None of these.
B
3.
Which of the following statements is true regarding product/process innovation? A.
Innovation projects are operational processes.
B.
Product and process development activities are usually closely linked.
C.
Product/process design is a part of the resource/technology supply chain.
D.
All of these statements are true.
D
4.
The stage of the product life cycle in which process innovation becomes an important way to increase efficiencies is: A.
Launch
B.
Growth
C.
Maturity
D.
Decline
C
5. Which of the following is not a characteristic of a production-line approach to provide a service?
a. Division of labor
b. Substitution of technology for people
c. Standardization of the process and service provided
d. High employee autonomy in task execution*
6. Which one of the following is not an example of a high customer contact service?
a. Dry cleaning*
b. Banking
c. School
d. Hotel
7. Which of the following is not an incremental service innovation?
a. Service line extension
b. Service improvements
c. Style changes
d. Service quality initiative*
8. ___________ is not one of the categories of intellectual property.
a. A trademark
b. A trade secret
c. Industrial design.
d. Process layout*