Revlon Case Study
CASE STUDY
Revlon Industry
Submitted to : Professor Omar Shaoor
Submitted by: Muhammad Danish Zuberi Saqib ghafoor Usman 083412 123456 123456
Table of Contents
Executive Summary
After the thorough investigation and careful analysis of the situation, problem, strength, weakness, opportunities and threats of Revlon, we came to know the different problems which Revlon was facing and which was loosing Revlon efficiency in the industry and competitive position in the market. We found twelve different problems after swot analysis of Revlon, out of which we pointed out main problem; why Revlon loose its competitive position in the market? On which Revlon must focus to maintain competitive position in the market. We also suggested list of possible solutions which are helpful to solve main problem of Revlon and from which we pointed out optimal possible solution of main problem that Revlon should follow effective cost leadership as compare to competitors. After that we conclude that Revlon has now effective cost leadership and effective research and development programs than competitors. We also recommended some effectives strategies as forward integration, backward integration, horizontal integration, market penetration, market development, and product development which should be implemented in the Revlon to maintain competitive position for long period.
Swot analysis After studying the case study of Revlon, we did swot analysis which have become helpful to know about Revlon position as below:
1. Strength a. Innovative product launch b. Revlon has strong social responsibility programs c. They has minimum management expenses d. Company has strong marketing programs e. Strong research and development programs f. It has Large mass merchandisers and chain drug stores g. Continuous new product development h. Great operating efficiency and use of capital assets i. Revlon is a idea generated company 2. Weaknesses a. b. c. d.
e.
f. g. h.
They follow
Revlon Industry
Submitted to : Professor Omar Shaoor
Submitted by: Muhammad Danish Zuberi Saqib ghafoor Usman 083412 123456 123456
Table of Contents
Executive Summary
After the thorough investigation and careful analysis of the situation, problem, strength, weakness, opportunities and threats of Revlon, we came to know the different problems which Revlon was facing and which was loosing Revlon efficiency in the industry and competitive position in the market. We found twelve different problems after swot analysis of Revlon, out of which we pointed out main problem; why Revlon loose its competitive position in the market? On which Revlon must focus to maintain competitive position in the market. We also suggested list of possible solutions which are helpful to solve main problem of Revlon and from which we pointed out optimal possible solution of main problem that Revlon should follow effective cost leadership as compare to competitors. After that we conclude that Revlon has now effective cost leadership and effective research and development programs than competitors. We also recommended some effectives strategies as forward integration, backward integration, horizontal integration, market penetration, market development, and product development which should be implemented in the Revlon to maintain competitive position for long period.
Swot analysis After studying the case study of Revlon, we did swot analysis which have become helpful to know about Revlon position as below:
1. Strength a. Innovative product launch b. Revlon has strong social responsibility programs c. They has minimum management expenses d. Company has strong marketing programs e. Strong research and development programs f. It has Large mass merchandisers and chain drug stores g. Continuous new product development h. Great operating efficiency and use of capital assets i. Revlon is a idea generated company 2. Weaknesses a. b. c. d.
e.
f. g. h.
They follow